Cornerstone Building Brands
10,000+ employees
Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America.
Vice President, Marketing - Siding & Accessories
🔥 13 hours ago
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Cornerstone Building Brands
10,000+ employees
Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America.
📋 Description
• Lead the Siding & Accessories business unit’s overall strategic marketing plan • Develop marketing plans to increase top and bottom-line performance and drive demand for the products • Develops and manages customer & contractor promotions & rebates • Designs and implements loyalty programs to increase customer retention and satisfaction • Develops market strategies based on insights to guide business decisions • Plans and executes go-to-market strategies for new products • Conducts market research to gather insights on customer needs and market trends • Develops and maintains the brand strategy for all brands • Develops and executes campaigns to drive brand and product demand
🎯 Requirements
• Bachelor’s degree in marketing, Business Administration, or other related discipline • MBA preferred • Minimum of 10 years in a marketing career, with experience in the building products industry preferred • Experience with current customer base is desired • Proven success in multi-channel marketing, ideally with go-to-market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders. • Ability to create and gain buy-in to strategic vision for marketing and business strategies. • Strong Business Acumen. • Ability to develop and present key data and recommendations. • Results Orientation. • Professional, analytical, and problem-solving skills required. • Leadership and interpersonal skills.
🏖️ Benefits
• medical, dental, vision benefits starting day 1 • 401k • PTO • paid holidays • FSA • life insurance • LTD • STD • EAP • discount programs • tuition reimbursement • training • professional development
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