Integrated Media Analyst

🔥 47 minutes ago

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Acadia

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛍️ eCommerce

🛒 Retail

🤝 B2B

eCommerce • Retail • B2B

Acadia is a full-service digital growth agency focused on e-commerce and retail media. The company provides strategy, advertising, analytics & business intelligence, paid media, content and creative, SEO, and conversion rate optimization across marketplaces and retail networks such as Amazon, Walmart, Instacart, Target and Kroger. Acadia helps brands (B2C and B2B clients) maximize sales and ROI through retail marketplace management, data-driven media planning and creative execution, with specializations in multi-location brands, beauty, CPG, pets, apparel, restaurants, and health & wellness.

📋 Description

• Support the development and activation of omnichannel media campaigns across streaming video/audio, display/native, programmatic, search, social, and more. • Maintain media flowcharts, campaign setup documentation, and insertion orders (IOs). • Coordinate with vendors and partners on creative trafficking, UTM and landing page setup, and billing documentation (W-9s, vendor forms, etc.). • Ensure campaign details and deliverables are accurate, complete, and organized across systems. • Pull and compile weekly and monthly performance data from vendor dashboards and platform reports. • Track media spend and pacing across campaigns, updating internal and client trackers on a regular cadence. • Maintain the integrity of funnel reporting — ensuring data alignment across platforms, UTMs, and creative versions. • Identify anomalies or performance shifts early and collaborate with planners to understand the “why.” • Assist in building recurring and ad-hoc performance decks that translate data into clear narratives. • Partner with the Ad Operations Manager to ensure consistent creative trafficking, tag QA, and UTM tracking. • Work closely with Media Planners and Leads to maintain accurate and timely data that supports proactive optimization. • Contribute to internal documentation, templates, and best practices that improve process efficiency. • Participate in cross-team meetings, brainstorming sessions, and campaign reviews to build a holistic understanding of modern media planning. • Gain hands-on experience with key media tools including Google Campaign Manager, Prisma, Nielsen, MediaRadar, DSP dashboards, and analytics platforms. • Manage organized and version-controlled reporting files in Google Sheets, Excel, and Asana. • Support implementation of Acadia’s evolving ad ops processes to ensure precision and accountability across campaigns.

🎯 Requirements

• 0–2 years of experience in media planning, marketing analytics, or advertising operations (agency or internship experience preferred). • Strong attention to detail and comfort working with large data sets. • Proficiency in Excel/Google Sheets (pivot tables, lookups, formulas). • Basic understanding of digital media concepts (impressions, CPM, CTR, conversions, pacing). • Effective communicator who can flag anomalies and follow through with clarity. • Curious about media strategy and eager to learn the “why” behind performance data. • Organized, accountable, and proactive — comfortable working in a fast-paced, collaborative environment.

🏖️ Benefits

• Exposure to full-funnel media planning across multiple channels and industries • Hands-on experience with advanced planning, analytics, and reporting tools • Mentorship from senior media strategists and planners • A growth-oriented environment where attention to detail, accountability, and initiative are noticed and rewarded