Senior ERP Product Marketing Manager – QuickBooks Migration

🔥 13 hours ago

🌐 Serbia, Canada – Remote

🇷🇸 Serbia – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Acumatica

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏭 Manufacturing

💼 Consulting

📦 Logistics

💰 $25M Series C on 2018-06

Manufacturing • Consulting • Logistics

Acumatica is a leading provider of cloud-based Enterprise Resource Planning (ERP) software, offering a comprehensive suite of business management applications. Their platform is designed to help midmarket companies streamline operations and improve efficiency through integrated solutions for financial management, construction, distribution, manufacturing, and retail management. Known for its exceptional usability and flexible licensing options, Acumatica provides tools that empower collaboration, automation, and real-time insights across multiple business departments. Their solutions are industry-focused, helping companies connect and manage every aspect of their business in the cloud, enabling growth and innovation through modern, cross-module workflows.

📋 Description

• Own positioning and messaging for the QuickBooks Graduates program • Develop content strategy helping growing small businesses graduate from QuickBooks to cloud ERP • Create differentiated narratives explaining Acumatica's value and differentiation from QuickBooks and other SMB accounting and ERP tools • Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services • Create thought leadership assets grounded in customer profiles, industry insights, and market insights • Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns • Partner with customer advocacy to elevate customer stories and videos from businesses that switched from QuickBooks • Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration • Use performance data and analytics to guide strategy, evolve content, and evaluate campaign effectiveness • Create video scripts, perform light video edits, and develop product overview, comparison, and point-and-click demo experiences • Maintain website messaging, comparison guides, datasheets, infographics, brochures, and related program assets • Support release planning and alignment on positioning as offerings evolve • Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions • Translate product functionality and benefits into value for small business buyers across program and industry-specific messaging

🎯 Requirements

• A minimum of three to five years of product marketing experience • Deep knowledge of small business accounting software (QuickBooks or comparable), ERP business management systems, accounting processes, business technology, and B2B marketing strategies • Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus • Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field • Exceptionally strong writing ability • Ability to explain complex features using clear, direct language and translate technical ERP capability into plain-spoken benefits for small business owners • Analytical mind and creative approach to messaging • Excellent organization, multitasking ability, and strong communication • Experience working with marketing technologies is preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia • Direct experience with QuickBooks (Online or Desktop) is a strong plus • Team player who commits to collaboration and shared success • Genuine passion for supporting others, practical and optimistic outlook, and willingness to go the extra mile

🏖️ Benefits

• Work remotely • Work/life balance • Exceptional professional and financial growth potential • Annual bonus and stock eligibility for certain roles, based on individual performance • Sales incentives eligibility for certain roles, based on revenue or utilization and plan terms