Senior ERP Product Marketing Manager – QuickBooks Migration

🔥 0 minutes ago

🌐 Serbia, United States – Remote

🇷🇸 Serbia – Remote 🇺🇸 United States – Remote

💵 $130k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Acumatica

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏭 Manufacturing

💼 Consulting

📦 Logistics

💰 $25M Series C on 2018-06

Manufacturing • Consulting • Logistics

Acumatica is a leading provider of cloud-based Enterprise Resource Planning (ERP) software, offering a comprehensive suite of business management applications. Their platform is designed to help midmarket companies streamline operations and improve efficiency through integrated solutions for financial management, construction, distribution, manufacturing, and retail management. Known for its exceptional usability and flexible licensing options, Acumatica provides tools that empower collaboration, automation, and real-time insights across multiple business departments. Their solutions are industry-focused, helping companies connect and manage every aspect of their business in the cloud, enabling growth and innovation through modern, cross-module workflows.

📋 Description

• Own positioning and messaging for Acumatica’s QuickBooks Graduates program • Develop narratives explaining Acumatica’s value and differentiating its cloud ERP platform from QuickBooks and other SMB accounting and ERP tools • Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services • Create thought leadership assets based on ideal customer profiles, industry insights, and market insights • Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns • Review and elevate customer stories and videos with the customer advocacy team • Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration • Use performance data and analytics to guide strategy, evolve content, and evaluate campaign effectiveness • Create video scripts, perform light video edits, and develop comparison, product overview, and point-and-click demo experiences • Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets • Support release planning and alignment on product positioning • Support industry trade shows, partner and customer events, presentations, webinars, and thought leadership sessions • Report directly to the VP of Product Marketing

🎯 Requirements

• Minimum of 3–5 years of product marketing experience • Deep knowledge of small business accounting software, including QuickBooks or comparable systems • Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies • Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus • Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field • Exceptional writing ability and capacity to explain complex features in clear, direct language • Ability to translate technical ERP capabilities into plain-spoken benefits for small business owners • Analytical and creative approach to messaging • Excellent organization and multitasking ability • Strong communication skills • Experience with marketing technologies is preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia • Direct experience with QuickBooks Online or Desktop is a strong plus • Ability to collaborate effectively in a friendly, ethical, fast-paced team environment

🏖️ Benefits

• Annual bonus eligibility • Stock eligibility • Sales incentives for eligible roles • Healthcare benefits: medical, dental, and vision insurance for employees and dependents • Employer-paid short-term and long-term disability coverage • Employer-paid basic life coverage • 401(k) plan with company match • Flexible time off • Sick and safe leave • Work/life balance • Professional and financial growth potential • Remote work availability