Integrated Campaign Manager

November 20

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Addium

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Agriculture • Science • Hardware

Addium is a data-driven agtech company that develops scientific sensors and analytics software to improve food and agricultural production. They combine precise sensor hardware with analytics and software tools to monitor controlled-environment agriculture, ensure food safety and quality, and provide actionable insights for producers and processors. Headquartered in Pullman, WA, Addium positions itself as a B2B provider focused on applying science and data to optimize production processes and regulatory compliance.

51 - 200 employees

Founded 2022

🌾 Agriculture

🔬 Science

🔧 Hardware

📋 Description

• Translate marketing objectives into integrated campaign plans across digital channels (email, paid media, ABM, webinars, content syndication, events, etc). • Collaborate with product management and sales to define campaign goals, audiences, messaging, and success metrics. • Develop campaign briefs outlining strategy, channel mix, and deliverables. • Manage the campaign calendar to align initiatives across teams and business priorities. • Work to integrate new product introductions into existing campaign frameworks. • Own and pace the associated campaign budget across several channels. • Build and deploy campaigns across Addium's marketing technology platforms. • Work across the marketing team to execute campaign deliverables including content, email nurtures, workflows, landing pages, and digital ads aligned to goals. • Partner with digital, comms, and creative to ensure consistent messaging and branding. • Support event/webinar creation, promotion, and integration within broader campaign motions. • Coordinate asset development and ensure on-time delivery of all campaign components. • Develop and maintain audience segments across 1:many, 1:few, and 1:1 ABM motions. • Leverage intent data, AI insights, and platform intelligence for targeting and personalization. • Collaborate with sales to refine target account lists and build outreach alignment. • Optimize audience engagement through continuous testing and refinement. • Define and track campaign KPIs, including MEL/MQL/SQL volume, conversion rates, CPL, pipeline, and ROI. • Partner with marketing operations to design A/B tests, monitor analytics, and generate actionable insights. • Deliver regular performance reports with recommendations for optimization and scale. • Implement process improvements for campaign consistency, speed, and efficiency. • Work closely with sales and product management to ensure integrated execution. • Facilitate campaign readiness by aligning internal stakeholders on goals, timelines, and actions. • Support closed-loop reporting with sales to measure pipeline progression and revenue influence.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or Business (or equivalent experience) • 4–6 years of experience in B2B marketing, campaign management, or demand generation • Experience in SaaS or technology marketing • Hands-on experience with marketing automation and CRM platforms • Proficiency in campaign analytics, A/B testing, and reporting • Strong understanding of ABM strategies, funnel stages, and buyer journey mapping • Demonstrated success executing multi-channel campaigns (email, paid digital, social, events, etc.) • Excellent project management, collaboration, and communication skills • Data-driven mindset with ability to interpret insights and drive action.

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance • 401(k) retirement plan with a company match (up to 4% after your first year) • Paid Time Off, Sick Leave, and 11 Paid Holidays • Ongoing learning and development opportunities to support your growth • Clear paths for career advancement as you grow with us • Company-paid life and disability insurance for peace of mind • Health savings account and flexible spending account options • A collaborative, inclusive work environment with regular team-building activities and fun company events