Director, Product Marketing – Firefly for Creative Professionals

🕒 May 12

🏄 California – Remote

🏄 California – Remote

💵 $170k - $320k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Adobe

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

Software • Digital Marketing • Creative Services

Adobe is a leading software company specializing in creative and digital marketing solutions. It offers a wide range of creative apps and services, including industry-standard tools like Photoshop, Illustrator, and Premiere Pro as part of its Adobe Creative Cloud suite. Adobe also provides business solutions such as the Adobe Experience Cloud, which includes marketing automation, analytics, and content management. With a focus on enhancing customer experiences through generative AI and digital asset management, Adobe serves industries like Financial Services, Retail, Media & Entertainment, and more. Adobe is also well-known for its PDF and e-signature solutions, such as Adobe Acrobat and Acrobat Sign, catering to both individuals and businesses.

📋 Description

• Define Firefly's marketing strategy for creative professionals • Build and lead a team of PMMs • Own positioning, messaging, and value propositions for Firefly • Collaborate across product, marketing, and go-to-market teams • Develop and own post-launch optimization strategies informed by usage data • Influence the product roadmap using customer insight and market analysis • Partner with cross-functional teams to ensure coherent messaging

🎯 Requirements

• 12+ years of product marketing experience • 8+ years of experience managing people • Passion for new technologies and the creative industry • Deep knowledge of the GenAI landscape • End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization • Proven ability to develop compelling product positioning that drives engagement and adoption • Experience launching AI or technically complex products • Strong product instincts and ability to engage with roadmaps • Ability to toggle between high-level strategy and hands-on execution • Data-driven and insight-led with genuine customer curiosity • Exceptional communication and storytelling skills

🏖️ Benefits

• Competitive salary • Comprehensive benefits programs • Remote work options • Professional development opportunities • Wellness programs