Principal Product Marketing Manager – Settlement

🕒 May 7

🇺🇸 United States – Remote

💵 $182k - $207k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Snapdocs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

💳 Fintech

🏠 Real Estate

💰 $150M Series D - Snapdocs on 2021-05

SaaS • Fintech • Real Estate

Snapdocs is a SaaS platform that automates and digitizes the mortgage closing lifecycle, connecting lenders, title/escrow companies, signing services and notaries. It provides eClosing workflows, Notary Connect (notary scheduling and network management), an eVault for secure eNote storage and transfer, and AI-powered quality control to reduce errors and accelerate funding. Snapdocs integrates with LOS/POS/TPS systems to streamline post-closing delivery and scale secure, error‑free digital closings.

📋 Description

• Own positioning and messaging for each distinct settlement audience: enterprise title companies, independent closing professionals, and the emerging D2C consumer segment. • Build a competitive intelligence function with a defined cadence, structured outputs, and regular stakeholder distribution. Product and leadership should rely on it. • Define distinct value propositions per audience. An enterprise title VP is moved by different things than an independent notary. • Partner with Product on roadmap prioritization, feeding market and buyer intelligence as a primary input. • Translate positioning into segment-specific campaign strategy (channel mix, audience sequencing, test hypotheses) and work with the Revenue Marketing Specialist on execution. • Own the test-and-learn roadmap: define what hypotheses are running, what the learning goals are, and how results shape approach. • Own the settlement marketing calendar, budget allocation, and pipeline contribution targets. • Build the D2C acquisition strategy, from defining what problem Snapdocs solves for target consumers to how that story connects to the institutional narrative. • Own the editorial agenda across all settlement audiences: what topics Snapdocs should be known for in title and escrow, and how the brand shows up as it enters the consumer space. • Be the editorial judgment layer for settlement content. AI generates volume; this PMM decides what's worth publishing and whether it's genuinely differentiated. • Identify and activate internal subject matter experts as thought leadership voices. • Work closely with the Settlement Revenue Marketing Specialist on channel priorities, signal interpretation, and a weekly read on what the data means. • Partner with the Systems Director on test infrastructure, measurement design, and the data architecture needed to track a multi-audience funnel cleanly. • Partner with Sales on pipeline stage messaging, competitive objection handling, and enablement materials.

🎯 Requirements

• 10+ years in B2B product marketing, with demonstrated ownership of positioning and messaging for a complex, multi-audience segment. • Genuine comfort with ambiguity and greenfield problems. The D2C motion doesn't have a complete playbook. • Strong strategic writer: can develop distinct voices and value propositions for fundamentally different buyer types. • Experience running market and competitive intelligence as a structured function, with defined cadence and stakeholder outputs. • Data fluency: able to interrogate results, dispute interpretations, and change strategic direction when warranted. • High ownership orientation. Gets energized by building from scratch. • Preferred: Background in proptech, real estate technology, title, or mortgage. Familiarity with the closing process cuts ramp time significantly. • Preferred: Experience building consumer or prosumer marketing motions from an institutional B2B base. Has worked the B2B2C model before. • Preferred: AI-native working style: actively uses AI for research synthesis, content drafting, competitive analysis, and workflow automation, and has a clear point of view on where human judgment is irreplaceable. • Preferred: Familiarity with community-led or product-led growth mechanics, relevant as the D2C and notary layers develop.

🏖️ Benefits

• Excellent medical, dental, and vision coverage • 401(k) with up to 4% company match • 16 weeks of paid parental leave • Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles • Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles • Summer & Winter Break (~1-week each) + 9 Holidays per year • Healthcare and Dependent Care FSA • HSA Employer Contribution ($75-150 for individuals, $150-$250 for families) • $15K Family Building Benefit (lifetime limit) • Life and Disability Insurance • $1,500 Annual Lifestyle Stipend to support your well-being