Head of Performance Marketing

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African Safari Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏨 Hospitality

🍽️ Food & Beverage

📣 Marketing

Hospitality • Food & Beverage • Marketing

African Safari Group is a premier inbound travel agent based in Cape Town, South Africa, specializing in Southern and East Africa's top safari experiences and luxury accommodations. They offer a 'done-for-you' safari experience, helping clients explore the essence of the continent with customized tours and safaris. The company prides itself on in-depth knowledge of African culture, attractions, and the terrain of each destination, striving to maximize clients' enjoyment. African Safari Group is committed to ethical tourism, contributing to job creation and development in Africa. They provide holiday protection through supplier default insurance, ensuring stress-free travel for their clients.

📋 Description

• Lead the performance marketing growth engine beyond a single channel through channel diversification, audience ownership, and destination authority • Direct the PPC Specialist and Social Media Manager • Grow the team and specialist-vendor structure as channels scale • Set direction, hold performance standards, and develop talent • Launch paid social on Meta, Pinterest, and YouTube as performance lead-generation channels • Build email and CRM nurture infrastructure to convert warm leads • Design and activate referral and affiliate partnerships with luxury travel agents, concierges, and private banking relationships • Evaluate and prioritise emerging channels as AI reshapes search behaviour • Develop safari destination domains as destination authorities and lead-generation assets • Lead GEO (Generative Engine Optimisation) to position ASG content as a cited source for AI tools • Own conversion architecture across the domain network • Produce weekly lead volume dashboards by channel • Produce monthly channel P&L reporting, including cost per lead and cost per booking by source • Set quarterly channel diversification targets against a defined roadmap • Report directly to the CEO and work on the leadership team alongside the Head of Sales

🎯 Requirements

• 7+ years in digital marketing, including at least 3 years in a senior or leadership role • Proven track record in paid social performance marketing • Meta experience essential • Pinterest and YouTube experience a strong plus • Experience in luxury, travel, or high-consideration purchase categories • Strategic understanding of paid search and ability to hold the PPC Specialist accountable without running campaigns • Experience building email nurture and CRM programmes that measurably converted • Comfortable managing agencies and contractors while retaining ownership • Data-first decision-making and ability to build performance dashboards • Affiliate or partner channel development experience is a bonus

🏖️ Benefits

• A seat at the leadership table, peer to the Head of Sales • Direct access to the CEO with no political layers • Real budget, real autonomy, real accountability • A destination domain portfolio few competitors can match, ready to be built into a moat • Competitive executive salary plus performance bonus tied to lead channel targets • The chance to build the growth engine of a scaling luxury travel business