Lifecycle Marketing Specialist

🔥 0 minutes ago

🌐 Poland, United States, +2 more countries – Remote

🇵🇱 Poland – Remote 🇺🇸 United States – Remote 🇷🇴 Romania – Remote 🇺🇦 Ukraine – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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airSlate

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $51.5M Series B on 2022-06

Consulting • Logistics • Marketing

airSlate is a software company that empowers users to create, innovate, automate, and digitally transform their workflows. The company focuses on developing solutions that enhance productivity and streamline processes for various organizations.

📋 Description

• Build a dedicated lifecycle and retention marketing function • Own the customer journey from sign-up through activation, conversion, and long-term retention • Own the lifecycle marketing roadmap and campaign calendar end to end, including strategy, briefing, execution, measurement, and iteration • Lead always-on and triggered campaigns across onboarding, activation, engagement, conversion, retention, expansion, and win-back • Analyze customer segments, usage patterns, behavior, and lifecycle stage to personalize messaging, timing, and channel mix • Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage • Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success • Test and optimize messaging, timing, channels, and segmentation logic using performance data • Report on activation, conversion, retention, churn, and LTV performance and turn results into a prioritized roadmap • Use AI tools for segment and cohort analysis, personalization, campaign and copy variants, and journey mapping • Work directly with the Principal Product Marketing Manager on positioning and product strategy

🎯 Requirements

• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company • Product marketing background with a deep understanding of messaging, positioning, and personas • Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage • Track record of lifecycle campaigns with measurable revenue impact • Hands-on cross-channel execution across email, in-app messaging, and push/SMS • Data-driven approach and fluency with analytics tools and dashboards • Deep, structured use of AI for segmentation, personalization, and campaign development as part of everyday work • Excellent written English • Experience with a self-serve or product-led SaaS motion

🏖️ Benefits

• Flexible working environment with remote and hybrid working options • Performance-based bonus system • Stock options • Courses, conferences, and access to learning resources • Career growth and internal mobility support • Health coverage tailored to each country • Wellness programmes and access to fitness options • Quarterly company-wide Mental Health Days • Flexibility for parents • airSlate Junior Club for kids • Company-wide family days • Pet-friendly approach • Charitable support through the airSlate Care programme • Matching employee donations • Open communication and company-wide Q&A sessions