Creative Strategist

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 52 days.
• No salary listed.

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AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

📣 Marketing

Food & Beverage • Logistics • Marketing

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Develop VSL concepts and independently write scripts for Meta (Facebook & Instagram) • Manage the creative pipeline from the initial hook through briefing to test learnings • Create briefs that design teams and UGC creators can execute independently • Plan creative rotations and build a structured testing framework • Analyze performance in Ads Manager • Derive hypotheses and brief the next creative iteration • Take responsibility for ads for the Wolfsblut brand and other brands in the AlphaPet portfolio

🎯 Requirements

• Several years of demonstrable success in performance creative or direct-response copywriting • Experience with Meta video ads in the FMCG or D2C e-commerce environment • Experience researching competitors and customer reviews to define advertising angles • Experience with structured creative testing based on thumbstop ratio, hold rate, CTR, and CAC • Experience selecting, negotiating with, and managing content creators • Strong understanding of consumer psychology, hooks, and storytelling structures such as PAS and Before/After • Self-directed, structured working style, with strong communication and execution skills • Practical experience with Meta Ads Manager and the Meta Ad Library • Basic knowledge of BI and attribution tools such as Looker and Klar • Familiarity with Asana, Canva, or Figma, as well as AI tools for research and scripting • Excellent German skills at C2 level • Very good English skills at B2 level, particularly for creative writing

🏖️ Benefits

• Flexible working hours based on trust-based working time • Remote work options, including a contribution toward home-office equipment • Opportunity to work from abroad for several months • 28 days of annual leave • Option to take up to 20 days of unpaid leave, as well as special leave • Internal and external professional development opportunities • Anonymous individual or group therapy, as well as one-on-one sessions with therapists through OpenUp • Employee discounts for both people and pets • Regular team, company, and family-and-friends events • Social area with foosball and Nintendo Switch • High-quality, fully equipped office kitchen • Free drinks, fresh fruit, snacks, and sweets • Subsidized EGYM Wellpass membership with access to sports and wellness facilities • Access to modern AI tools • Flat hierarchies and an open, relaxed working atmosphere

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