Senior Creative Strategist

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AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

👥 B2C

🛒 Retail

B2B • B2C • Retail

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• In our central e‑commerce team we manage several brands — our largest is Wolfsblut, and this will be your main focus. • We grow through true direct‑response marketing — VSLs and long‑form funnels on Meta. • We write what converts. • Every creative you write goes straight into real budget — no pitch decks gathering dust in a drawer. • Your hooks determine whether we scale or not. • You are the creative lead behind our ads — from the initial briefing to performance analysis. • VSL concepts and scripts — you write them yourself for Meta and YouTube. • The creative pipeline — from the hook through the briefing to test‑and‑learn. • Briefings that editors and UGC creators can execute independently — briefings that work without you in the room. • The testing process — you plan creative rotations and build a structured testing system. • The performance loop — you read Ads Manager, derive hypotheses, and brief the next iteration.

🎯 Requirements

• At least 3–4 years in performance creative / direct‑response copywriting — ideally in DTC e‑commerce • Proven results with Meta video ads (VSLs, UGC‑style, hook‑testing) — you’ve built converting ads, not just sketched concepts • You write copy with voice — like a letter to a good friend, not like a package insert • Understanding of consumer psychology, hooks, and storytelling structures (PAS, DIC, Before/After, etc.) • Very good German • Drive. You don’t wait for approvals. You don’t need someone to tell you what to do next.

🏖️ Benefits

• Volume to test — over €1.8M budget per year to run your ideas for real • Visible impact — your hooks directly move spend and revenue, no detours • Speed & short decision paths — direct line to the Team Lead Meta Paid, fast decisions, no approval ping‑pong • Real autonomy over your creatives and your testing process • Responsible, exciting and varied tasks with plenty of creative freedom in a dynamic company that values flat hierarchies and an open, relaxed working atmosphere where everyone is on a first‑name basis • A friendly, open team of approx. 340 employees across Munich, Leipzig and Albourne (UK) with several lovely office dogs at our locations • Flexible working hours (trust‑based), home‑office options including a company contribution to your home‑office setup and the possibility to work from abroad for several months • 28 days of vacation and the option to take up to 20 days of unpaid leave as well as special leave • Various internal and external development opportunities that you can choose independently according to your interests • Various employee discounts — for people and pets! • Regular team, company and family & friends events • Relax in our social area equipped with a foosball table or challenge your colleagues on our comfy sofa to a Mario Kart battle (or another Nintendo Switch game)! • A high‑quality, fully equipped kitchen in our office where you can cook or bake great cakes! • Free coffee, cocoa, tea and other cold soft drinks such as water and juices, as well as fresh fruit, small snacks and a well‑stocked candy drawer • EGYM Wellpass membership: with our subsidized EGYM Wellpass membership you get access to thousands of sports and wellness facilities — including gyms, swimming pools, climbing centers, yoga and pilates studios and many other offers • Access to modern AI tools: we provide modern AI tools to help you work more efficiently, develop new ideas and expand your skills in an ever‑changing digital world • Many more great benefits that we’ll be happy to introduce to you during the recruiting process!