Product Marketing Manager – Business, Government

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🔥 5 hours ago

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Anthology Careers

WebsiteLinkedInAll Job Openings

1 - 10 employees

👥 HR Tech

🤝 B2B

☁️ SaaS

HR Tech • B2B • SaaS

Anthology Careers is a company specializing in onboarding services and HR solutions for businesses. They provide tools and support for processes such as ADP onboarding, Workbright I-9 employment verification, and time and attendance management. The company also offers specific services for Canadian hires, ensuring compliance with various employment laws and regulations. Their platform facilitates the seamless onboarding of new employees while offering assistance through FAQs and live support.

📋 Description

• Own the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets • Drive the GTM strategy to hit pipeline and bookings targets • Own positioning and messaging for the BizGov segment • Lead go-to-market strategy discussions and planning for campaigns • Own competitive intelligence for the BizGov segment • Build and maintain sales enablement materials • Support new logo and customer marketing campaigns • Represent Blackboard’s BizGov perspective in event content, analyst briefings, and external communications

🎯 Requirements

• 3–5 years of B2B product marketing experience, with direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred • Demonstrated ability to develop positioning and messaging frameworks • Experience building sales enablement materials • Strong written communication skills • Analytical mindset: comfortable with win/loss data, pipeline metrics • Ability to work independently and manage multiple deliverables in a lean, fast-moving organization • Fluency in written and spoken English.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities