Product Marketing Manager – Business, Government

Job not on LinkedIn

🔥 4 hours ago

🇺🇸 United States – Remote

💵 $95.6k - $107k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Anthology Inc

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 Venture Round on 2023-01

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.

📋 Description

• Owns the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets • Drive the GTM strategy across the company for BizGov • Own positioning and messaging for the BizGov segment • Maintain and update positioning documentation • Lead go-to-market strategy discussions and planning for campaigns • Own competitive intelligence for the BizGov segment • Build and maintain the sales enablement materials • Support new logo and customer marketing campaigns

🎯 Requirements

• 3–5 years of B2B product marketing experience, with direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred • Demonstrated ability to develop positioning and messaging frameworks • Experience building sales enablement materials • Strong written communication skills • Analytical mindset • Ability to work independently and manage multiple deliverables • Fluency in written and spoken English.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off