Growth Manager – Apps

🕒 April 28

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Aperture

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Aperture is the growth agency specializing in full funnel optimization, offering services in creative advertising, product optimization, and growth consulting. With a team led by industry experts, Aperture aims to help companies enhance their growth through proven strategies and data-driven insights. The agency has a diverse portfolio of clients and focuses on reducing customer acquisition costs and improving conversion rates for its partners.

📋 Description

• Own media buying for apps across the appropriate channel mix (Apple Search Ads, Google App Campaigns, Meta, TikTok, programmatic). • Structure campaigns correctly for app objectives (install, trial, subscription, value-based optimisation). • Allocate budgets based on payback, signal quality, and incremental performance — not vanity metrics. • Design and manage both web-to-app and app-direct flows, choosing routing based on economics and tracking reliability. • Build weekly structured testing roadmaps (channel, budget, optimisation event, geo expansion, creative inputs). • Set up and maintain reliable attribution across: • - SKAN • - MMPs (e.g., AppsFlyer, Adjust, Singular) • - first-party event frameworks • Understand the limitations of: • - probabilistic vs deterministic attribution • - SKAN vs AEM vs platform-reported metrics • Design and refine signal strategies: • - AEM configuration • - Advanced data (ADC) • - server-side events / CAPI • - event prioritisation • Reconcile platform data vs MMP vs backend subscription data. • Communicate measurement gaps and propose realistic optimisation paths. • Map and monitor the full user journey:** ad → store/web → install → onboarding → trial → subscription → retention • Diagnose performance issues across the funnel using cohort data. • Model payback periods by cohort (D0, D7, D30+). • Adjust budget recommendations based on: • - CAC vs LTV • - cash flow constraints • - subscription mix • - geographic profitability • Identify when store conversion, onboarding friction, or paywall design is limiting scale — and escalate with clear hypotheses. • Optimise App Store and Play Store listings (screenshots, previews, metadata, localisation). • Monitor install-to-open and open-to-trial conversion. • Feed paid learnings into ASO strategy. • Track impact of store experiments on downstream performance, not just installs. • Plan and optimise web funnels supporting web-to-app or web-subscription flows. • Work with tools such as RevenueCat, FunnelFox, Web2Wave (or equivalents). • Connect ad spend, subscription data, and backend revenue into unified reporting. • Identify tracking breaks and solve them with structured approaches. • Translate performance data into clear creative inputs and hypotheses. • Lead performance reviews clearly and confidently. • Explain platform limitations and tracking realities to clients. • Communicate: • - what happened • - why it happened • - what changes next

🎯 Requirements

• 3+ years in mobile performance marketing or app growth. • Hands-on experience with: • - Meta (App campaigns) • - Google App Campaigns • - Apple Search Ads • - TikTok Ads • Experience using MMPs such as AppsFlyer, Adjust, or Singular. • Demonstrable experience scaling subscription apps or trial-based products. • Deep comfort with attribution ambiguity and signal constraints. • Strong commercial judgement — you think in payback, not just CPI. • Comfortable working with: • - SKAN • - AEM • - CAPI / server-side tracking • Able to debug tracking and event mapping issues logically. • Structured, analytical thinker. • Clear communicator in client settings. • Not reliant on creative to save performance. • What this role is not • Not a creative strategist role. • Not a pure generalist growth role. • Not junior. • Not a reporting-only role. • This is a performance-first, algorithm-aware, economics-driven role.