CRM & Lifecycle Marketing Specialist – Growth Marketing

Job not on LinkedIn

🔥 1 hour ago

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $130.1k - $200k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🏆 Customer Success

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AppLovin

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🤖 Artificial Intelligence

📱 Media

💰 $185.8M Post-IPO Equity on 2022-03

Advertising • Artificial Intelligence • Media

AppLovin is a technology company that provides advanced solutions for user acquisition, app monetization, and marketing analytics. The company offers a suite of products including AppDiscovery for acquiring users, MAX for app monetization, SparkLabs for creating ad campaigns, and AppLovin Exchange for reaching audiences. AppLovin's platform connects businesses to over 1. 4 billion daily active users across various channels such as in-app, mobile, and streaming TV. With a focus on AI-driven programmatic advertising and analytics, AppLovin helps companies scale their growth, optimize performance, and achieve meaningful engagement with their target audiences.

📋 Description

• The advertiser lifecycle — building and improving the automated programs that take someone from signup to active spender, and back again when they lapse. • CRM data quality — The data flows from our data platform through Salesforce into HubSpot. You understand every step of that chain, know what's happening in Salesforce upstream, and can verify and fix issues at source. • The automation layer — setting up recurring workflows, automating advertiser outreach and lead follow-up, and finding opportunities to do more with less manual effort. • The measurement — track what's working end-to-end, consistently run tests and iterate, drive improvements. • The expansion — CRM beyond email is on the roadmap.

🎯 Requirements

• 2–4 years in lifecycle and CRM marketing • Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. • Comfortable with big data. • AI-fluent. • Self-starter with strong problem-solving instincts. • Proven ability to drive measurable improvement in activation, engagement or retention.

🏖️ Benefits

• Health Insurance: Medical, Dental, Vision, Life, Disability • Retirement Benefits: 401(k) Retirement Plan • Paid Time Off: Unlimited Discretionary Time Off • Paid Holidays: 10 paid holidays per year • Paid Sick Leave: 80 hours per year • Equity eligible