Director of Growth Marketing

πŸ”₯ 7 minutes ago

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Arbiter

51 - 200 employees

Founded 1984

πŸ“š Education

⚽ Sports

☁️ SaaS

πŸ’° Debt financing on 2020-03

Education β€’ Sports β€’ SaaS

Arbiter is a connected software platform for K–12 sports and activities that centralizes registration, rostering, event and game scheduling, facilities management, official assignment, eligibility tracking, payments (Arbiter Pay), and communications in one system. The company supports schools, assigners, associations, and governing bodies with tools to reduce manual work, enforce compliance and eligibility rules, process secure online payments and 1099s, run background checks, and provide reporting and visibility across districts and statewide organizations. Arbiter emphasizes time savings for administrators and athletic staff and has served the K–12 and officiating ecosystem for over 40 years.

πŸ“‹ Description

β€’ Marketing-sourced contribution β€’ Weekly lead volume required to support revenue targets β€’ Conversion efficiency across the funnel (MQL, SQL, Booking) β€’ Budget ownership, spend efficiency, and ROI by channel β€’ Performance and output of the lead generation team β€’ Build, own, and execute the growth plan required to achieve marketing-sourced bookings β€’ Translate revenue goals into weekly lead and pipeline targets β€’ Establish and maintain a disciplined weekly execution cadence that delivers the lead volume required to achieve monthly, quarterly, and annual revenue targets β€’ Drive performance across email, nurturing, in-product, content, webinar, tradeshow, and social media marketing channels β€’ Own dashboards and reporting in Salesforce and HubSpot β€’ Build forecast models connecting spend, volume, and bookings β€’ Run cohort and post-mortem analysis β€’ Use data to drive prioritization and pivots β€’ Lead the lead generation team with clear expectations β€’ Own and manage growth marketing budget and reallocations β€’ Lead with urgency, accountability, and hands-on execution

🎯 Requirements

β€’ 5+ years in growth or demand marketing β€’ 3+ years leading revenue-accountable teams β€’ Experience in high-velocity SaaS sales environments β€’ Strong analytical and execution orientation β€’ Hands-on leader who owns outcomes β€’ Salesforce and HubSpot expertise β€’ Cross-functional communication and partnership

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