Senior Paid Media Specialist – SEM, Paid Social

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Arcanys

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🤝 B2B

🏢 Enterprise

B2B • Enterprise

Arcanys is a Swiss software development outsourcing firm headquartered in the Philippines that builds and matures dedicated teams of developers for startups and established companies. Founded in 2010, the company supplies project-ready tech experts across software development, cloud/DevOps, and IT support with flexible engagement models, emphasizing continuity, employee well-being, and skills development.

📋 Description

• Own client paid media accounts from onboarding through ongoing management: media plans, budgets, campaign structure, audience strategy, and creative briefs • Plan, launch and optimize campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads and LinkedIn Ads; extend into Microsoft Ads, TikTok and other platforms where relevant • Run structured testing programs (ad copy, creative, landing pages, bidding strategies) and scale what works • Set up and maintain conversion tracking (GA4, Google Tag Manager, Meta Pixel/CAPI, offline conversion imports) and ensure data accuracy • Build clear, insight-driven client reports and present results, learnings, and recommendations directly to clients • Manage budgets carefully, hitting CPA/ROAS targets • Stay ahead of platform changes (Privacy Sandbox, AI-driven bidding, new ad formats) and advise clients proactively

🎯 Requirements

• 5+ years of hands-on paid media experience, with at least 2 years managing multiple client accounts (agency or freelance) • Deep expertise in Google Ads, Meta Ads, and LinkedIn Ads; you can audit an account and identify wasted spend within an hour • Strong analytical skills: GA4, spreadsheets, attribution logic, incrementality thinking • Excellent written and spoken English; comfortable presenting to clients • Certifications (Google Ads, Meta Blueprint) are a plus but results matter more • Nice to have: Microsoft Ads, TikTok Ads, Reddit Ads or X Ads experience • B2B lead gen experience (LinkedIn ABM, G2/Capterra PPC) • Programmatic/DSP experience (DV360, StackAdapt) • Landing page/CRO knowledge (Unbounce, Webflow, A/B testing tools) • Basic scripting or automation (Google Ads Scripts, Supermetrics, Looker Studio)

🏖️ Benefits

• Top compensation based on expertise – we are only looking for top talent and pay accordingly. • Long-term work from home + allowances - we let you work from the comfort of your home + amazing allowances you get to enjoy! • Reimbursable allowance of up to 15K for your home office setup • Standard 5 day work week from Monday to Friday. • Flexible working schedule. You can choose your working hours (within reason). • Flat management style and open-door policy - no micromanagement and your voice is being heard! • Work with the latest technologies - you can hone your skills and work with Australian and European clients + a chance to earn more through our self-training program. • Enrolment to HMO for a maximum of 3 immediate dependents on your 1st day. • Incentive-based wellness program. • Toastmasters, English classes, and other learning opportunities. • Free consultations with Arcanys registered nutritionist-dietitians. • Free access to our very own Arcanys CrossFit gym (or get a company-sponsored membership in a different gym, whichever suits your needs best).