Arrow Components
Arrow Components is the driving force behind arrow.com, the e-commerce portal for Fortune 120 company Arrow Electronics.
10,000+ employees
Performance Marketing Manager
November 13
Arrow Components
Arrow Components is the driving force behind arrow.com, the e-commerce portal for Fortune 120 company Arrow Electronics.
10,000+ employees
📋 Description
• Develop comprehensive strategies for aggregator platforms, selecting channels that align with target markets, costs, and conversion potential. • Deploy cost-effective, scalable campaigns in the competitive aggregator space. • Craft engaging visuals and copy for aggregator listings to captivate target audiences. • Compete for higher placement in search results to maximize click volume and visibility. • Design and implement bidding strategies tailored to audience behavior and seasonal trends. • Optimize direct conversions and grow the overall channel mix through strategic positioning. • Leverage data to make aggregator engines a powerful distribution channel. • Track and analyze performance across aggregator models, including PPC, CPA, and hybrid options. • Monitor platform-specific metrics and benchmarks to identify optimization opportunities. • Launch omnichannel campaigns to achieve a balanced online booking strategy.
🎯 Requirements
• 8+ years of experience in digital marketing with demonstrated success in aggregator or metasearch campaign management. • Deep understanding of pricing models (CPC, CPA, hybrid) and their applications across platforms. • Experience with major aggregator platforms and their unique requirements and audience behaviors. • Knowledge of omnichannel marketing and integration of aggregator strategies. • Strong analytical skills with the ability to optimize listings and campaign performance. • Proven ability to develop bidding and pricing strategies across multiple platforms. • Experience leveraging performance data to refine marketing strategies. • Familiarity with campaign management automation and performance tracking tools. • Understanding of differences between aggregator platforms and direct booking channels.
🏖️ Benefits
• 30 days of Christmas bonus • 40% vacation premium • 12 vacation days plus 2 floating days, sick days and holidays • Vision and Dental Assistance • Life Insurance • Healthcare Insurance • 10% Food/Pantry Vouchers • Restaurant Vouchers • 13% Savings Fund • Access to Arrow’s Employee Discount Program • Growth Opportunities, and more!
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