VP, Marketing & Sales Enablement – Programs

🕒 May 1

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Arrowhead Programs

1001 - 5000 employees

Founded 2006

🤝 B2B

💸 Finance

B2B • Finance

Arrowhead Programs is a managing general agent/managing general underwriter platform that develops and distributes specialized insurance program solutions in partnership with top-rated insurance carriers. It operates a large portfolio of niche commercial, professional liability, public entity, specialty and personal lines programs, emphasizing data-driven underwriting, deep industry expertise, and strong B2B distribution relationships to address complex risk management needs.

📋 Description

• Design and implement an integrated marketing and sales enablement strategy that aligns with divisional and enterprise goals. • Champion the launch and ongoing evolution of the divisional brand. • Lead the development and execution of go-to-market plans, product launches, customer events, and content marketing. • Serve as the primary architect of divisional marketing priorities. • Develop, manage, and optimize the divisional marketing budget. • Define, track, and report on key performance indicators (KPIs) and marketing ROI. • Lead the creation and deployment of sales enablement programs, tools, and resources.

🎯 Requirements

• Minimum of 10 years’ experience in a marketing leadership role. • Specialty insurance industry experience is required. • Proven experience launching and scaling divisional brands, leading content and field marketing initiatives, and managing cross-functional teams. • Strong presentation skills, with a passion for outstanding content and measurable performance. • Experience developing Go-to-Market strategies for high-growth businesses. • Demonstrated ability to manage budgets, measure performance, and drive ROI. • Hands-on leadership style, willing to dive into details and work collaboratively to achieve goals.

🏖️ Benefits

• Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance • Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement • Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services • Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more.

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