Product Management Leadership Role, Answer Engine Optimization

🕒 March 27

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

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Asurion

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

👥 B2C

🛒 Retail

📡 Telecommunications

💰 Funding Round on 2018-08

B2C • Retail • Telecommunications

Asurion is a company that provides comprehensive tech support, repair, and protection services for a wide range of devices and appliances. They offer services such as device repair, replacement, and reimbursement through their uBreakiFix stores and protection plans. Customers can make claims, track their status, and calculate deductibles online. Asurion also provides live tech support and expert help for device setup and troubleshooting, ensuring that more than 30 million people have their tech running smoothly each year. Their services cover everything from phones and gaming consoles to home appliances, with personalized tech tips and support available on demand.

📋 Description

• Define, lead and execute Asurion’s AEO strategy—how our knowledge powers answers across LLM ecosystems • Build a new experimentation discipline to understand how LLMs retrieve, interpret, and prioritize content • Define and lead hands-on, creative experiments to uncover what drives inclusion, authority, and impact in AI-generated answers, partnering closely with marketing • Translate learnings into scalable playbooks, product requirements, and content strategies • Shape how Asurion’s knowledge graph and content systems evolve to support LLM consumption (via strong cross-functional influence) • Define how Asurion becomes a foundational input into AI platforms through structured data, integrations, and partnerships • Lead the strategy for AI-native experiences (e.g., GPT-based apps) that enable direct interaction within LLM ecosystems • Establish success metrics and attribution models for this new channel, connecting AEO efforts to traffic, engagement, and conversion

🎯 Requirements

• 8–12+ years of product management experience, including ownership of ambiguous, zero-to-one problem spaces • Strong technical understanding of LLMs, retrieval systems (RAG, embeddings), prompting, and evaluation methods • Hands-on builder who enjoys running scrappy experiments and learning quickly in undefined spaces • Deeply curious about how generative systems work—and motivated to influence and shape them • Strong background in experimentation, growth, or acquisition, with the ability to define new measurement frameworks • Experience with SEO, content platforms, or knowledge systems, with intuition for how structure and authority drive discovery • Comfortable influencing across teams (AI, engineering, content, growth) without direct ownership • Ambitious and driven to write the playbook in a new and rapidly evolving domain

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options