Marketing Campaign Manager

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Atari

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Gaming • Retail • Hardware

Atari is a renowned company specializing in gaming, particularly known for its vintage gaming consoles like the Atari 2600+ and Atari 7800+. The company offers a variety of gaming products, including new and classic games, cartridges, and arcade machines. Atari also sells apparel, collectibles, and various gaming accessories. Additionally, it continues to innovate in gaming through new consoles and special editions, as well as collaborating with brands like Intellivision and Nightdive.

11 - 50 employees

Founded 1972

🎮 Gaming

🛒 Retail

🔧 Hardware

📋 Description

• Lead the creation and execution of go-to-market strategies for all titles across the Atari Games Publishing portfolio. • Align campaign strategies with publishing and communications priorities. • Collaborate with cross-functional teams: development, publishing operations, creative services, PR, influencer, and performance marketing. • Work closely with third-party licensors to ensure campaigns align with partner expectations and IP guidelines. • Manage the overall marketing budget for each game, including scaling, allocation, and performance tracking. • Analyze campaign performance data and report on key success metrics. • Work with the Marketing Creative Manager to define the full asset needs for each title, ensuring clarity on what must be produced and when. • Establish priority schedules and campaign roadmaps that guide the Creative Manager and asset producers in managing workload and sequencing deliverables. • Produce timelines, dependencies and expectations so that asset creation aligns tightly with marketing beats and go-to-market plans. • Act as the central bridge for communication and alignment across studios, the creative services teams, PR, and publishing leadership regarding marketing campaigns and strategies. • Lead campaign-focused status meetings, identify bottlenecks, and communicate risks early. • Own campaign analytics, dashboards, and reporting for leadership visibility. • Define and track KPIs (awareness, engagement, conversions, retention). • Conduct campaign reviews and implement insights to improve future performance.

🎯 Requirements

• 4+ years experience in marketing operations, campaign management, or publishing operations in the video game industry • Demonstrated experience managing marketing campaigns (ideally across multiple channels) and delivering shipping titles • Proficiency with project/campaign management tools (e.g. Asana, Jira) and marketing platforms • Strong organizational skills, attention to detail, and ability to manage multiple parallel timelines • Excellent communication and stakeholder management skills • Analytical mindset, comfort with data and reporting • Familiarity with game development and publishing processes (asset pipelines, localization, first-party platform constraints, etc.) • Ability to thrive in a fast-moving environment, adapt to change, and work across teams.