Ad Operations Senior Associate – Direct, Programmatic

🔥 19 hours ago

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athenahealth

5001 - 10000 employees

Founded 1997

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2017-05

Healthcare Insurance • SaaS • Artificial Intelligence

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Manage the end-to-end setup, trafficking, and launch of direct-sold and programmatic advertising campaigns across multiple platforms and formats. • Coordinate campaign requirements with Sales, Client Success, Pricing, Product, Engineering, and Revenue Operations to ensure accurate implementation and timely launch. • Review campaign details, creative assets, targeting, pacing, and tracking specifications to confirm alignment with insertion orders and media plans. • QA ad server setups, order management entries, CRM records, creative assets, and tracking tags to identify and resolve errors before and after launch. • Monitor delivery, pacing, and performance metrics to identify risks, raise issues early, and support optimization and revenue-at-risk management. • Analyze campaign reports and operational data to evaluate delivery, troubleshoot issues, and support accurate performance and billing-related decisions. • Implement creative assets, tracking tags, and ad code across display, native, and HTML-based placements while maintaining accuracy and compliance with specifications. • Document workflows, campaign statuses, exceptions, and process updates to support consistency, handoffs, and adherence to SOPs. • Troubleshoot campaign and ad-serving issues, including trafficking errors, delivery discrepancies, and basic HTML or tag-related problems, and escalate when needed. • Use AI-enabled tools, where available, to streamline routine campaign review, reporting, and issue triage tasks while applying human judgment to validate accuracy and prioritize work.

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Communications, Analytics, or a related field, or equivalent practical experience • 3 to 5 years of experience in ad operations or digital advertising operations

🏖️ Benefits

• Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexibility for work-life balance • Annual discretionary bonus plan • Variable compensation plan • Equity plans • Company-sponsored events (e.g., book clubs, external speakers, hackathons)

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