Product Marketing Manager

🕒 March 18

🦌 Connecticut, Florida, +2 more states – Remote

🦌 Connecticut – Remote 🐊 Florida – Remote 🍂 Massachusetts – Remote ⚓ Rhode Island – Remote

💵 $105k - $179k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2017-05

Healthcare Insurance • SaaS • Artificial Intelligence

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Own end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needs. • Define positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagement. • Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers alike. • Lead product communications, including clinician- and client-facing releases, updates, and key announcements. • Create commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships throughout the sales and RFP lifecycle. • Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment across initiatives. • Lead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiatives.

🎯 Requirements

• Bachelor’s degree, preferably in Marketing, Business, or related field • 5+ years of experience in product marketing, marketing strategy, or a related role • Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences • Demonstrated ability to translate complex product capabilities into clear, compelling market narratives • Strong understanding of go-to-market strategy, positioning, and launch execution • Comfort working across clinical, technical, and commercial stakeholders • Excellent written and verbal communication skills • Experience with healthcare providers, clinical workflows, or medical education • Exposure to advertising products, media buying concepts, or sponsorship models • Experience running advisory councils or customer research programs • Familiarity with pricing, packaging, or monetization strategy.

🏖️ Benefits

• Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexible work arrangements