Senior Product Marketing Manager

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🕒 March 17

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Turquoise Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

☁️ SaaS

🤝 B2B

📋 Compliance

💰 $30M Series B - Turquoise Health on 2024-01

SaaS • B2B • Compliance

Turquoise Health is a healthcare transparency platform and SaaS company that aggregates, standardizes, and publishes hospital and health plan pricing data to make healthcare costs accessible and actionable. It provides machine-readable price files, patient cost-estimate tools, contracting and analytics software, and compliance solutions to hospitals, health systems, payers, employers, and life sciences organizations. The company’s products help organizations meet regulatory price-transparency requirements, compare provider costs, and enable consumers and enterprise customers to make cost-conscious healthcare decisions.

📋 Description

• Lead the development and execution of go-to-market strategies for product launches, updates, and experiments. • Strategically create product messaging and positioning by conducting research and collaborating with senior PMMs, product managers, and general managers. • Create, maintain and update core product marketing collateral, including sales enablement materials, presentations, and internal documentation. • Conduct persona and competitive research to support positioning and sales strategy. • Collaborate with Marketing and Content teams on cross-channel campaigns, educational materials, and lifecycle content. • Track performance of marketing initiatives and report back key learnings to product and marketing teams. • Partner with the Sales and Customer Success teams to understand user pain points and surface feedback into positioning and messaging improvements. • Coordinate logistics and prepare materials for product launches, webinars, and industry events. • Manage internal communication and documentation around product updates. • Pitch in wherever needed to support cross-functional projects and improve marketing effectiveness.

🎯 Requirements

• 5+ years of experience in product marketing, preferably in a B2B, product-led organization. • 2+ years of experience leading product marketing for an entire vertical. • Experience in marketing to stakeholders across the healthcare industry, including health systems, payers, and providers. • Strong understanding of go-to-market strategy, product positioning, and messaging. • Experience developing and delivering training and enablement programs for channel partners and sales teams • Excellent written and verbal communication skills, including public speaking experience • Self-starter with a bias toward action who can manage multiple, competing priorities in a fast-paced environment. • Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions • Experience working in a fast-paced startup environment and comfort within a highly cross-functional role • Bonus: Have previous experience working at a healthtech startup • Bonus: Have worked across both traditional B2B marketing/sales and product-led growth

🏖️ Benefits

• Competitive pay with equity options • Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options • Company-sponsored disability & life insurance • Unlimited PTO • 401(k) + 4% Matching • Fully remote work + flexible working hours • $750 work-from-home setup budget • Paid biannual in-person company summits • Quarterly $150 co-hanging stipend to meet up with coworkers • Monthly $100 health and wellness benefit • Generous paid family leave • Annual $1,200 learning & development stipend