Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers, Women’s Health

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🔥 1 minute ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $95k - $161k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2017-05

Healthcare Insurance • SaaS • Artificial Intelligence

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development • Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans • Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams • Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences • Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications • Equip Sales and Customer Success teams with specialty-specific messaging, insights, and tools to improve sales effectiveness and win rates • Create high-impact enablement assets including pitch decks, battlecards, talk tracks, objection handling guidance, and customer proof points • Deliver actionable market and competitive insights that inform messaging, positioning, sales execution, content development, and strategic decision-making

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred) • 8+ years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or related commercial roles • Healthcare technology, healthcare services, SaaS, or healthcare IT experience required • Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred • Demonstrated experience shaping go-to-market strategies, developing market-facing narratives and sales enablement content that drive commercial outcomes • Strong strategic thinking with the ability to translate market insights into actionable GTM plans • Proven ability to influence senior leaders and drive cross-functional alignment across highly matrixed organizations • Exceptional communication skills, including executive-level messaging, storytelling, and presentation development • Experience enabling sales teams and improving commercial effectiveness • Strong project management and prioritization skills

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Employee assistance programs • Tuition assistance • Commuter support • Collaborative workspaces