Digital Marketing Manager

🕒 May 7

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Axalta

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1870

Manufacturing • Automotive • Industry

Axalta is a global leader in the coatings industry, with more than 150 years of experience in developing innovative surface solutions for a better and sustainable future. The company specializes in producing a range of coatings products including liquid, powder, and electrocoat solutions for various industries. Axalta serves markets including automotive refinish and OEMs, providing refinish products for body shops and advanced coatings for light and commercial vehicles. In addition to mobility solutions, Axalta's performance coatings are used in industrial applications such as oil and gas pipelines, rail cars, and agricultural equipment. Axalta aims to transform the industry through continuous innovation, offering high-performance products that enhance beauty and protect surfaces across the globe.

📋 Description

• Create and manage digital customer communications across multiple regions (Marketing automation) • Manage multiple languages for these communications (Translations management) • Manage new and updates to the Business website and supporting digital tools • Support the Social media presence • Manage digital reporting

🎯 Requirements

• Completion of bachelor's degree in a marketing, communications, or business field of study. • 5-10 years of demonstrable experience in Pardot (mandatory), Salesforce Marketing Cloud, marketing automation, or digital marketing communications • Proven track record of executing successful digital campaigns across multiple channels (email, paid media, social, web, etc.). • Proficiency in Salesforce Account Engagement, SF Pardot, SF Marketing Cloud and Adobe Enterprise Management. • Experience in supporting social media platforms including posting, scheduling, and reporting • Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) • Working knowledge of SEO/SEM, paid media platforms (Google Ads, LinkedIn, Meta), and A/B testing tools. • Basic understanding of HTML/CSS for email and landing page optimization is a plus • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies • Flexibility in changing business needs; ability to see new options as requirements change (growth mindset) • Experience with campaign performance tracking, reporting, and optimization • Excellent written and verbal communication skills (must speak English) • Strong collaboration skills with the ability to work cross-functionally with creative, content, product marketing, and sales teams • Self-starter with a proactive mindset and a strong sense of ownership.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities