Digital Marketing Manager

🕒 May 2

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Saluda Medical

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚕️ Healthcare Insurance

🧬 Biotechnology

💊 Pharmaceuticals

Healthcare Insurance • Biotechnology • Pharmaceuticals

Saluda Medical is a pioneering company in the field of neuromodulation, focused on developing innovative platforms to treat chronic neurological conditions. They have created the Evoke® System, powered by their proprietary SmartLoop™ technology, which is designed to measure patients' unique biomarkers and continuously adjust stimulation to maintain therapeutic consistency. Saluda Medical is leading the way in transforming patient care through groundbreaking research and development, and their systems are widely recognized for their advanced capabilities in spinal cord stimulation therapy.

📋 Description

• Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors. • Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization. • Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches. • Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools. • Ensure all digital content aligns with brand, clinical, and regulatory requirements. • Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts. • Own website development and ongoing optimization in partnership with internal and external teams. • Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic. • Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation. • Lead digital brand and graphic design strategy in partnership with internal teams and external agencies. • Serve as a key contributor to the global marketing team, collaborating across functions and geographies.

🎯 Requirements

• 5+ years of experience in digital marketing, communications, or related roles • Experience marketing medical devices or healthcare products strongly preferred • BA/BS in engineering, health sciences, marketing, business, or communications • MBA preferred • Website development and management, including SEO best practices • Social media content development, execution, and performance measurement • Experience managing digital channels in a regulated or complex B2B/B2B2C environment • Strong analytical skills with the ability to segment audiences and measure campaign effectiveness

🏖️ Benefits

• Health insurance • Professional development • Flexible work arrangements