Freelance Performance Creative Designer – m/f/d

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

✍️ Designer

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AYLASHES®

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2021

💄 Beauty

🛒 Retail

Beauty • Retail

AYLASHES® is a consumer beauty brand offering an at-home alternative to salon eyelash extensions. The company positions a product that lets users lengthen their lashes themselves in about 10 minutes, reducing the need for expensive studio visits. It highlights strong safety and efficacy credentials, including DERMA-Test results rated “Sehr gut” and “Excellent.

📋 Description

• Develop performance-focused static ads and graphics for Meta, Instagram, TikTok, Google, and other digital channels. • Create different creative angles, hooks, layouts, and variants for targeted testing. • Turn product images, UGC materials, testimonials, benefits, and ad copy into attention-grabbing, sales-driven creatives. • Design visual concepts, page layouts, and individual sections for landing pages, product pages, and the online store. • Develop hero sections, product-benefit graphics, comparison visuals, how-to-use instructions, before-and-after visuals, trust elements, and other conversion-focused elements. • Present AYLASHES’ brand, products, usage, benefits, and results in a high-quality and easy-to-understand way. • Adapt creatives for different platforms, placements, and formats, especially 1:1, 4:5, and 9:16, as well as other display and web formats. • Ensure safe zones, readability, mobile optimization, and consistent visual quality. • Develop new variants and iterations based on successful ads, for example using different hooks, images, headlines, colors, layouts, or CTAs. • Implement existing brand guidelines and help further develop the visual communication. • Work closely with the marketing team, implement feedback quickly and reliably, and contribute your own ideas and recommendations. • Complete a short, clearly defined test assignment if the profile is a good fit.

🎯 Requirements

• Demonstrable experience designing performance creatives for Meta, TikTok, Google, or comparable paid media channels. • Strong portfolio featuring relevant ads, landing pages, or e-commerce designs, ideally in beauty, fashion, lifestyle, or D2C. • Understanding of the creative strategy behind successful ads, including hooks, visual hierarchy, product presentation, readability, social proof, and CTAs. • Experience with conversion-focused web and landing-page design, as well as mobile-optimized layouts. • Proficiency in relevant design programs, such as Figma, Adobe Photoshop, Illustrator, InDesign, or comparable tools. • Excellent eye for aesthetics, typography, color, composition, image selection, and modern e-commerce design. • Ability to prioritize information visually and communicate more complex product benefits clearly and quickly. • Ability to combine a premium brand presence with clear, performance-oriented communication. • Independent, structured, and detail-oriented working style, with reliable adherence to agreed deadlines. • Ability to work confidently with German-language ad copy and identify problematic headlines or messaging in the design. • Experience with A/B testing, creative iterations, and analyzing ad performance is a strong plus. • Experience with simple animation, motion graphics, or AI-assisted image editing is a plus but not required. • Apply with your five to eight strongest and most relevant pieces, including performance ad examples and, where applicable, landing pages or e-commerce designs. • Include a brief description of your contribution to each project, specific performance results or insights where possible, current availability, weekly capacity, and rate expectations. • Applications without a relevant portfolio will not be considered.

🏖️ Benefits

• Flexible, location-independent collaboration on a freelance basis. • Opportunity for a long-term partnership with regular projects and predictable assignments. • Varied design projects for paid social, Google Ads, landing pages, product pages, and our online store. • Clear briefs, established brand guidelines, product materials, and ad copy to support your work. • Direct communication, fast decision-making, and focused feedback loops. • Insights into your creatives’ performance, enabling you to understand which designs work and why. • Room for your own ideas, new design concepts, and creative testing approaches. • Opportunity to play an active role in shaping the visual development of a growing D2C beauty brand. • Fair and transparent compensation based on experience, quality, and project scope.