E-commerce Analyst

Job not on LinkedIn

🔥 0 minutes ago

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Bancorbrás

Bancorbrás

501 - 1000 employees

Founded 1983

👥 B2C

B2C • Insurance • Tourism

Bancorbrás is a conglomerate of companies operating in Brazil for over 40 years, specializing in tourism, consortia, and insurance. With a diverse portfolio, Bancorbrás strives to enhance quality of life for its clients by offering travel experiences, facilitating investments, and providing insurance solutions tailored to various needs. The company also emphasizes its commitment to social citizenship through philanthropic activities conducted by the Instituto Bancorbrás.

📋 Description

• Monitor the performance of the customer's digital journey, identifying opportunities to improve conversion; • Analyze navigation data, user behavior and sales to support strategic decisions; • Track digital operation performance indicators, identifying trends and optimization opportunities; • Prepare management reports and dashboards to monitor key indicators; • Develop hypotheses to improve the user experience based on behavioral analyses; • Plan, execute and monitor A/B tests and other conversion rate optimization (CRO) experiments; • Evaluate experiment results and propose continuous improvements to the platform; • Analyze the performance of products, features and digital journeys to increase conversion and retention; • Support the definition of strategies for product, content and offer exposure across digital channels; • Monitor metrics related to acquisition, retention and customer re-engagement; • Support the planning of commercial campaigns through data analysis, seasonality and customer behavior; • Monitor the digital platform to identify failures, inconsistencies and opportunities to improve the user experience; • Log and track correction requests with the responsible teams; • Validate the quality of information made available on the platform; • Consolidate data from different analytics tools, transforming it into management information to support decision-making; • Share metrics and analyses with teams involved in the digital operation.

🎯 Requirements

• Bachelor's degree in Business Administration, Marketing, Advertising, Information Systems, Data Science, Engineering, Statistics or related fields; • Experience in performance analysis for e-commerce, digital products or digital channels; • Knowledge of Web Analytics (Google Analytics 4 or similar tools); • Experience with conversion rate optimization (CRO) and A/B testing; • Familiarity with Business Intelligence tools (Power BI, Looker Studio, Tableau or similar); • Experience with CRM and marketing automation; • Knowledge of digital business metrics, conversion funnel and customer journey; • Intermediate to advanced proficiency in Excel and data analysis tools; • Analytical ability to interpret indicators and generate insights; • Organized profile, focused on results and continuous improvement; • Good communication skills and ability to work in multidisciplinary teams; • Knowledge of data governance and information management best practices is a plus.

🏖️ Benefits

• Attendance Allowance: Three additional days off per year for you to use as you wish; • Education Assistance: Real support for your growth! 50% coverage of courses aimed at your development, available after 1 year with the company; • Home Office Allowance: A monthly stipend to help with remote work expenses; • Childcare Assistance: Additional support for employees with children under 6 years of age; • Christmas Bonus Package: At year-end, receive a special bonus to celebrate with your family; • Health Insurance: Nationwide coverage with copayment; • Dental Plan: Comprehensive coverage for your oral health; • Private Pension Plan: Company contributes alongside you to help ensure greater financial security; • Life Insurance: Peace of mind for today and tomorrow. Protection to help you live with more ease and security; • TRIB PASS – Leisure and Tourism Platform: Discover great experiences more easily. Bancorbrás subsidizes 50% of the subscription, and you pay the remainder; • Meal/Food Allowance (Caju Card): Provided per working day and widely accepted. You choose how to use it: for grocery shopping or daily meals; • Transport Allowance: Make your commute easier with savings and only a 6% salary deduction to cover your daily transportation; • Wellhub (Gympass): Movement, health and well-being! Access to thousands of gyms through the most comprehensive fitness platform.

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