Lifecycle Marketing Manager

🕒 June 9

🌶️ New Mexico, North Carolina, +2 more states – Remote

🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🤠 Texas – Remote

💵 $70k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Banyan Botanicals

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

💄 Beauty

eCommerce • Wellness • Beauty

Banyan Botanicals is a certified B Corporation that produces and sells Ayurvedic herbs, supplements, herbal oils, teas, superfoods, and self-care products through an online retail store. The company provides educational resources on Ayurveda (dosha quizzes, blogs, guides), emphasizes sustainably sourced, certified-organic and fairly traded ingredients, and offers subscriptions, wholesale options, and customer support focused on wellness and natural health.

📋 Description

• You’ll be the champion of Banyan’s retention marketing strategy across email, SMS/RCS, loyalty, and subscription. • You’ll dive into Klaviyo and Skio to reduce churn, boost save rates, recover payments, and create the lifecycle sequences that keep our subscribers happy and feeling great about their Banyan relationship. • You’ll report directly to our Director of Marketing and collaborate daily with our Brand Content Project Manager, Senior Designer, and Digital Experience Lead.

🎯 Requirements

• 4+ years in email marketing, lifecycle marketing, or retention marketing, ideally in DTC ecommerce, wellness, or a subscription-based brand. • Advanced Klaviyo proficiency. • Real experience with subscription retention (ie churn reduction, cancellation saves, payment recovery) and results you’re proud of. • Skio or Recharge experience is a big plus. • SMS marketing experience and solid working knowledge of compliance (TCPA, carrier regulations). • Strong analytical skills. • Genuine copywriting ability. • Good organizational instincts and a collaborative working style. • A real connection to wellness, Ayurveda, or mission-driven brands.

🏖️ Benefits

• generous PTO and sick pay • medical, dental, and Vision insurance • HSA/FSA • company-paid short-term disability and life insurance • 401k + company match • employee discount • profit sharing and many more!