Barcel USA
B2C • Retail
Barcel USA is a U. S. snack company that manufactures, markets, and distributes savory snack brands — including Takis, Popcornopolis, and Sanissimo — across retail and online channels. The company emphasizes high-quality manufacturing standards and food-safety certifications (C-TPAT, SQF) and offers a range of spicy rolled tortilla chips, popcorn, nuts, and healthier snack options. Barcel USA sells through major retailers and e-commerce platforms and highlights sustainability, supplier relationships, and career opportunities on its site.
Customer Sales Manager
Job not on LinkedIn
October 24
Barcel USA
B2C • Retail
Barcel USA is a U. S. snack company that manufactures, markets, and distributes savory snack brands — including Takis, Popcornopolis, and Sanissimo — across retail and online channels. The company emphasizes high-quality manufacturing standards and food-safety certifications (C-TPAT, SQF) and offers a range of spicy rolled tortilla chips, popcorn, nuts, and healthier snack options. Barcel USA sells through major retailers and e-commerce platforms and highlights sustainability, supplier relationships, and career opportunities on its site.
📋 Description
• Responsible for leading Barcel USA’s strategic growth initiatives within assigned Kroger divisions. • Accountable for delivering volume and profit objectives, cultivating strong customer relationships. • Driving execution of national and customer-specific programs. • Serve as the primary liaison between Barcel and Kroger, ensuring alignment with strategic priorities. • Collaborate cross-functionally to optimize distributor performance and execution. • Develop and maintain productive, wiring, professional relationships with key decision-makers. • Lead customer negotiations and influence alignment with Barcel’s strategic account plans. • Achieve annual sales targets and strategic objectives across all assigned brands and categories. • Coordinate cross-functional resources to meet customer expectations and drive account performance. • Conduct ongoing assessment of customer needs and lead solution development efforts. • Deliver annual volume plans and proactively identify gaps through business trend analysis. • Participate in annual planning and forecasting in collaboration with the National Account Team. • Facilitate impactful customer business reviews using fact-based selling and performance insights. • Drive execution of account programming through collaboration with divisional headquarters and operational sales teams. • Lead growth initiatives by leveraging category insights and competitive trends. • Develop tactical execution plans for key initiatives and ensure effective communication across stakeholders. • Ensure promotional activities are supported with appropriate POS materials and incremental displays. • Establish and maintain a “Wiring Model” to ensure consistent communication with all relevant customer contacts.
🎯 Requirements
• Bachelor’s degree in Business Administration, Marketing, or related field; • Equivalent experience in sales within the consumer-packaged goods (CPG) industry preferred. • Experience with Direct Store Delivery (DSD), third-party distributors, and warehouse go-to-market models. • Proficiency in syndicated data tools such as IRI, Nielsen, and Retail Link. • Demonstrated success in strategic joint business planning with regional and national retail accounts. • Proven ability to influence internal and external stakeholders in a cross-functional environment. • Skilled negotiator with experience engaging Category Buyers in the grocery retail sector. • Advanced proficiency in Microsoft PowerPoint, Excel, and Word. • Willingness to travel domestically 40–50%.
🏖️ Benefits
• Health insurance • Paid time off • Flexible work arrangements
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