Senior CRM Manager

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Bark.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🏪 Marketplace

👥 B2C

💰 $1.9M Venture Round - Bidvine on 2017-09

Marketplace • B2C

Bark. com is an online marketplace platform that connects consumers with local professionals and service providers across a wide range of categories (e. g. , trades, wellness, marketing, IT and more). The company operates globally, offering lead generation and an end-to-end marketplace product (including in-app messaging) to help buyers post jobs, receive quotes and hire vetted professionals. Bark emphasizes rapid growth, data-driven product development, and a diverse, distributed workforce across multiple hubs.

📋 Description

• Plan, collaborate and lead on key CRM projects across our professional subscription products. • Manage and support a CRM Executive, helping them deliver against key projects while developing their CRM skills and executional excellence. • Deliver a range of cross-channel professional trigger and lifecycle communications, using data-driven insights to develop campaigns that encourage repeat use of Bark. • Lead the CRM go-to-market strategy for new product launches and new market opportunities. • Proactively identify and define opportunities for growth based on customer insight, commercial awareness and competitor analysis. • Create relevant marketing content that responds to customer needs, supports upsell and cross-sell opportunities, builds brand affinity and aids retention. • Devise and own test-and-learn plans across a range of lifecycles and campaigns, developing strategies to hit KPIs. • Use our CRM platform, Iterable, to its fullest extent, including dynamic content, personalisation, automation canvases, segmentation and testing tools. • Plan and manage the delivery of CRM campaigns across email, SMS, chameleon (on platform messaging) and push channels across multiple geographies. • Use AI tools, including Claude, MCP and relevant connectors, to improve the efficiency and quality of CRM execution, analysis and campaign development, including building skills and automations that support email creation, reporting and ongoing process improvement.

🎯 Requirements

• 6+ years’ experience within a CRM role • Strong experience using CRM/ESP platforms similar to Iterable or Braze. • Proactive and autonomous across a broad range of CRM tasks and projects. • Strong CRM leadership skills, with the ability to operate as a senior member of a small, high-performing team. • Hands-on experience planning and delivering complex multi-channel CRM lifecycle automation, including dynamic content and personalisation. • Proven experience owning test-and-learn programmes and campaigns. • Strong experience using data visualisation tools to make decisions and recommendations. • Strong prioritisation skills, work ethic, accountability and ownership. • Understanding of best practice with regards to email and deliverability. • Comfortable using AI tools such as Claude to improve ways of working, speed up execution, support analysis and identify opportunities for process improvement. • Curious and proactive in exploring new technology, tools and workflows that can improve CRM team performance.

🏖️ Benefits

• Health insurance • Flexible working arrangements