BASF
10,000+ employees
Founded 1865
🚘 Automotive
🏗️ Construction
🏥 Healthcare
Automotive • Construction • Healthcare
BASF is a global chemical company that operates across multiple sectors, providing a wide range of products and solutions. The company is focused on innovation and sustainability, serving industries such as agriculture, automotive, construction, electronics, energy, and healthcare. With a commitment to research and development, BASF aims to create chemicals that enhance the quality of life and support sustainable practices worldwide.
Marketing Campaign Manager
🔥 1 hour ago
🗣️🇪🇸 Spanish Required
Where this job comes from
Posted on BASF's careers page, not through a job board
First seen by Remote Rocketship 1 hour ago
BASF
10,000+ employees
Founded 1865
🚘 Automotive
🏗️ Construction
🏥 Healthcare
Automotive • Construction • Healthcare
BASF is a global chemical company that operates across multiple sectors, providing a wide range of products and solutions. The company is focused on innovation and sustainability, serving industries such as agriculture, automotive, construction, electronics, energy, and healthcare. With a commitment to research and development, BASF aims to create chemicals that enhance the quality of life and support sustainable practices worldwide.
📋 Description
• Planear, adaptar, ejecutar y hacer seguimiento regional de campañas, lanzamientos y actividades de generación de demanda para el negocio de Frutas y Vegetales (Protección de cultivos y semillas) • Asegurar la adecuación de las campañas al contexto local y liderar la implementación en campo del Plan Nacional de Cultivo • Alinear las actividades con los lineamientos globales de APS y los objetivos de negocio • Levantar insights y conocimiento sobre las dinámicas y necesidades de los stakeholders junto con Business Intelligence MX • Gestionar integralmente el ciclo de vida del portafolio • Asegurar la estrategia de precios, rentabilidad y posicionamiento para alcanzar los objetivos financieros del negocio • Ejecutar el plan regional de los principales cultivos, incluyendo convenios, fidelización, cupones, promociones, descuentos y activaciones • Proponer, gestionar y controlar el presupuesto regional de inversiones de marketing • Anticipar trimestral o semestralmente las necesidades de inversiones y recursos • Gestionar la documentación para los equipos de Commercial Excellence y controlling, facilitando la liquidación y los pagos • Coordinar lanzamientos regionales, eventos, charlas, demostraciones y materiales de contenido • Asegurar el posicionamiento de marca y el plan de cultivos para la región
🎯 Requirements
• Formación en Ing. Agronómica, Administración de Empresas, Marketing o afines • Sólidos conocimientos y experiencia dentro del rubro • Experiencia en diseño e implementación de campañas agrícolas • Experiencia en gestión de presupuesto • Experiencia en análisis de datos • Experiencia en generación de demanda • Manejo de inglés altamente valorado
🏖️ Benefits
• Planes competitivos de salud y seguros • Planes de pensiones robustos • Oportunidades de crecimiento profesional y personal • Expansión de la red profesional • Carrera profesional gratificante y dinámica • Ambiente de trabajo • Compensación • Beneficios, desarrollo de carrera y oportunidades interesantes y retadoras
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