Product Marketing Manager

🔥 14 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $138.8k - $173.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Bazaarvoice

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🛍️ eCommerce

🤝 B2B

💰 $6.7M Post-IPO Equity on 2012-11

eCommerce • Marketing • B2B

Bazaarvoice is a leading user-generated content (UGC) platform that connects brands and retailers with the voices of their customers. By leveraging UGC across the consumer journey, Bazaarvoice enhances the shopping experience and boosts sales through genuine customer reviews, social media content, and targeted marketing. The company offers a range of solutions including product sampling, social commerce, ratings and reviews, and retail syndication, aimed at improving customer satisfaction and loyalty. Through its HarmonyAI engine and Bazaarvoice Vibe, the company optimizes content supply chains and enables brands to harness the power of creator marketing. Trusted by over 13,000 brands worldwide, Bazaarvoice helps businesses scale globally, improve product detail pages, and drive conversion rates through actionable insights and competitive benchmarking.

📋 Description

• Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement. • Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space. • Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. • Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity. • Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements. • Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, and support our Ratings & Reviews offering. • Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities. • Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams. • Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. • Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent.

🎯 Requirements

• 5-8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech. • Proven experience owning GTM strategy for software solutions, and working cross-functionally to execute successful product and feature launches. • Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and commerce leaders. • Understanding of modern consumer behavior, especially in the ecommerce industry. • Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes. • Thrives in ambiguity and in the opportunity to define their own strategy and scope for highest impact. • Impeccable written and verbal communication. • Familiarity with our toolset is desired: Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo. • Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.