Marketing Coordinator

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Logo of Beacon Funding

Beacon Funding

51 - 200 employees

Founded 1990

💳 Fintech

🤝 B2B

💸 Finance

Fintech • B2B • Finance

Beacon Funding is a leading equipment financing company based in Northbrook, IL, established in 1990. They are dedicated to helping small businesses grow and succeed by providing fast and reliable financing solutions for trucks and equipment. The company prides itself on its commitment to employee satisfaction, diversity, and a positive work culture, as evidenced by its Great Place to Work certification.

📋 Description

• Identify and contact trade publications, industry directories, and high-authority websites across Beacon Funding’s target verticals • Conduct outreach via email, phone, and online submission forms to explore advertising, backlink, and guest editorial opportunities • Research and document contact names, submission processes, content requirements, pricing, and editorial calendars • Build ongoing relationships with publication contacts and report findings to Senior Digital Marketer weekly • Draft initial press release outlines and first drafts for Senior Digital Marketer review • Update on-page content on core website pages per Senior Digital Marketer’s direction — FAQs, factual updates, and AEO-optimized summary copy • Optimize YouTube video titles, descriptions, chapters, and tags to align with SEO and brand standards • Support the monthly AI search visibility audit by testing queries across ChatGPT, Perplexity, and Google AI Overviews and documenting results • Apply schema markup code to CMS pages following Senior Digital Marketer guidance • Publish approved blog articles to the Beacon Funding website following formatting and SEO standards • Schedule and post approved social content per the content calendar • Ensure all content is correctly formatted, linked, and tagged before going live • Write original and engaging content for marketing campaigns based on briefs provided from SME • Proof and edit content to keep marketing materials up to date • Gather requirements to assess project needs • Keep detailed notes and assist with meeting prep • Create and manage assigned tasks in the project management system • Complete assigned research and marketing projects • Manage time to effectively meet expectations and deadlines

🎯 Requirements

• 4 – 10 years of experience in B2B marketing, communications, or a coordinator role • Strong writer — clear, professional, and on-brand across email, social, and outreach • Comfortable on the phone and building relationships with external and internal contacts • Organized and self-managing across multiple simultaneous projects • Active user of AI tools (Claude, ChatGPT, or similar) in your daily workflow • Foundational knowledge of HTML and CSS • Understanding of SEO principles, including domain authority and backlink building • Experience working with a Content Management System (CMS) like DNN or HubSpot or WordPress • Familiar with keyword research and backlink auditor tool like SEMrush or Ahrefs • Comfortable using project management tools like Jira or Trello • Experience with social media publishing platforms such as Statusbrew or Hootsuite • Degree in marketing or journalism • Experience with Google Analytics 4 • Certified in Backlink Management or in SEO Link Building • Relevant certifications in SEO, content marketing, or inbound marketing (e.g., SEMrush, HubSpot, or similar)

🏖️ Benefits

• Group Mediclaim Policy • Parental Insurance Coverage • Accident Policy • Retirement Benefits (Provident Fund) • Gratuity • Overtime Bonus, Paid Vacation & Holidays, Profit Sharing & Incentives

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