Senior Marketing Technologist

🔥 21 hours ago

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Logo of BECU

BECU

1001 - 5000 employees

Founded 1935

🏦 Banking

💸 Finance

🤝 Non-profit

Banking • Finance • Non-profit

BECU is a member-owned, not-for-profit credit union committed to serving the financial needs of its members. As a credit union, BECU offers a range of financial services including everyday banking, loans and mortgages, financial planning, and business banking. Members benefit from competitive rates, low fees, and a focus on financial health and well-being. BECU also provides financial health programs and exclusive member discounts. Originally established as Boeing Employees' Credit Union, BECU is federally insured by the NCUA and promotes an equal housing opportunity.

📋 Description

• Serve as the technical steward of BECU’s MarTech ecosystem: Own platform configuration, integration patterns, data flows, and implementation standards to ensure long-term scalability, stability, and supportability. • Design and build advanced journeys and automation: Develop and optimize complex workflows, including audience qualification, orchestration rules, timing strategies, and cross-channel execution. • Enable personalization at scale: Configure advanced targeting, content rules, and decision logic; partner with channel and content teams to operationalize personalization while maintaining data quality and compliance. • Architect and maintain integrations: Implement and support integrations between Salesforce Marketing Cloud, data platforms, CDPs, personalization tools, and adjacent systems—ensuring accurate, observable, and governed data flows. • Ensure platform health and quality: Monitor performance, troubleshoot issues, conduct QA and audience validation, and proactively identify risks to protect campaign accuracy, data integrity, and member trust. • Collaborate cross-functionally: Partner closely with Marketing, MarTech, Data, IT, and Compliance stakeholders to solution use cases, evaluate tradeoffs, manage dependencies, and align solutions with enterprise standards. • Support campaign execution when needed: Roll up your sleeves during high-volume periods to help build, validate, and launch campaigns, ensuring deadlines are met without sacrificing quality. • Support experimentation and innovation: Pilot new tools, features, and use cases—evaluating feasibility, implementation effort, risk, and value prior to broader adoption. • Provide guidance and best practices: Offer technical guidance, architectural input, and best practices to marketing and operations partners—serving as a subject-matter expert without formal people-management responsibilities. • Establish standards and guardrails: Maintain implementation standards, documentation, and controls that enable consistent, compliant use of marketing technology across teams.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Marketing Technology, Information Technology, Computer Science, or a related field, or equivalent practical experience • 5+ years of experience in marketing technology, automation, or MarTech implementation roles • Proven experience owning complex MarTech implementations as a senior individual contributor • Deep expertise in Salesforce Marketing Cloud (e.g., Email Studio, Journey Builder, data modeling, automation) • Strong experience designing and supporting integrations, data flows, and audience architecture • Working knowledge of SQL or similar data querying tools • Experience coding emails and web components • Experience partnering with data, IT, and compliance teams in regulated environments • Detail-oriented with strong QA, troubleshooting, and risk-assessment skills • Ability to translate ambiguous business requirements into scalable, supportable technical solutions • Comfort influencing outcomes and shaping solutions without formal authority • Familiarity with CDP concepts and personalization technologies preferred

🏖️ Benefits

• 401(k) Company Match (up to 3%) • 4% annual contribution to your 401(k) by BECU • Medical, Dental and Vision (family contributions as well) • PTO Program + Exchange Program • Tuition Reimbursement Program • BECU Cares volunteer time off + donation match

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