Global Marketing Manager

🕒 May 8

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Meridian Bioscience Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 Grant on 2022-01

Biotechnology • Healthcare Insurance • Pharmaceuticals

Meridian Bioscience Inc. is a leading manufacturer of molecular and immunological reagents designed for diagnostic applications. The company specializes in providing innovative solutions to enhance point-of-care diagnostics and streamline assay development for various medical conditions, including infectious diseases and cancers. Meridian is dedicated to advancing medical diagnostics and improving patient outcomes through its high-quality products and services.

📋 Description

• The Global Marketing Manager is responsible for driving the full product lifecycle for assigned product lines, from strategic planning through commercial execution. • This role blends upstream strategic marketing with downstream commercial marketing to ensure successful development, launch, and sustained growth of Meridian’s products globally. • The position partners cross-functionally with R&D, Sales, Finance, Operations, and Regulatory to translate market insights into actionable strategies and drive revenue performance. • This role requires strong business ownership, collaboration, and execution to achieve global growth objectives. • Own the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimization. • Partner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirements. • Lead global product launches, ensuring commercial readiness, training, forecasting, and alignment across regions. • Develop and execute global marketing plans aligned with revenue and profitability targets. • Define segmentation, targeting, positioning, and value propositions based on market insights. • Conduct market, customer, and competitive analysis to inform strategy and product direction. • Support pricing strategy and product portfolio decisions. • Develop and implement tactical marketing programs to drive demand, adoption, and revenue growth. • Partner with sales teams to enable execution through tools, messaging, and training. • Monitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordingly. • Collaborate with Marketing Communications on campaigns, promotions, and content. • Work closely with Sales, R&D, Regulatory, Operations, Finance, and Technical Support to align priorities. • Act as product expert internally and externally. • Support KOL development and customer engagement initiatives. • Lead cross-functional teams to execute product strategies and launches. • Influence without authority across global stakeholders. • Build strong relationships with commercial teams and key customers.

🎯 Requirements

• Bachelor's degree in Business, Marketing, or Science related field required. • Minimum of 5 to 7 years of Sales and/or Marketing experience in medical device environment. • IVD experience is preferred. • Experience with marketing plans and/or product launches preferred. • Experience in product launches and lifecycle management preferred. • Strong business acumen and analytical skills. • Ability to translate strategy into execution. • Dedicated to working with the team to accomplish annual objectives along with a desire to grow with the company. • Ability to work with the sales team and provide support guidance with the selling process. • Previous background and understanding of the roles and expectations of sales and marketing within an IVD focused organization. • Excellent interpersonal, organizational, written and oral communications skills. • Self-motivated person who has the ability to work under pressure and meet deadlines. • Computer proficiency (MS Word, and Excel). • Ability and desire to learn technical subject matter in order to provide optimized influence in marketing programs. • Proven ability to lead and influence others, especially with R&D and other cross functional partners, sales, high level customers and management. • Must be a self-starter, able to prioritize and handle multiple tasks and ability to meet strict deadlines and perform under pressure in a fast-paced work environment. • May be required to work additional hours outside of the normal work shift to ensure departmental goals are met (evenings and weekends).

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events