Client Generation Manager

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Berry Virtual

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🎯 Recruiter

B2B • Recruitment

Berry Virtual is a company that specializes in staffing and recruiting. They are currently directing users to their LinkedIn page for more information, suggesting a focus on building their online presence and providing updates through social media.

📋 Description

• Paid Media Campaign Execution (Hands-On) • Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube • Manage targeting, creative testing, budget allocation, and performance scaling • Monitor daily performance metrics and make optimization adjustments • Implement retargeting and nurture strategies to improve demo show rates • Align paid traffic strategy with landing page performance • SEO Strategy & Execution • Conduct keyword research aligned with high-intent legal decision-makers • Optimize landing pages, blogs, and service pages for search intent • Improve on-page SEO (metadata, headers, internal linking, schema) • Collaborate on content planning based on ranking and opportunity gaps • Monitor rankings, organic traffic growth, and organic conversions • Identify technical SEO issues and coordinate fixes with developers • Web Design & Development (Performance-Focused) • Oversee landing page design and website optimization for conversion • Collaborate with developers and designers to implement CRO improvements • Identify UX/UI friction points impacting demo bookings • Recommend layout, messaging, and structural changes based on performance data • Ensure website speed, mobile responsiveness, and technical health • QA new pages and funnels before launch • Support integration of tracking tools, pixels, CRM forms, and automation workflows • Maintain alignment between brand messaging, SEO structure, and paid campaign objectives • Funnel & KPI Management • Track and report on: • Cost per lead • Cost per booked demo • Cost per completed demo • Cost per acquisition (CPA) • Customer acquisition cost (CAC) • Organic traffic growth • Organic conversion rates • Landing page conversion rates • Vendor Coordination • Work alongside paid media, SEO, and development vendors • Monitor deliverables and performance benchmarks • Escalate underperformance and recommend corrective actions • Ensure vendor execution aligns with revenue goals • Revenue & Sales Alignment • Collaborate with SDRs and Sales teams to monitor lead quality • Adjust targeting, messaging, and keyword strategy based on close-rate feedback • Ensure clean attribution tracking from marketing to closed revenue • Testing & Optimization • Run structured A/B tests across ads, landing pages, and messaging • Document results and scale winning strategies • Continuously improve conversion rates while reducing CAC

🎯 Requirements

• 2–4 years experience in performance marketing (paid + organic) • Hands-on experience building campaigns inside Meta and Google Ads • Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.) • Strong understanding of conversion rate optimization principles • Experience collaborating with web developers and designers • Understanding of landing page architecture and funnel psychology • Strong reporting and analytical discipline • Comfortable working in a remote, KPI-driven environment • **Preferred:** • Experience working with a staffing company, recruiting agency, or talent marketplace • Experience writing content for marketplace or platform-style websites (browsing, service categories, self-service models)

🏖️ Benefits

• Permanent remote work setup • Competitive starting rate paid in USD • Internet Allowance • HMO insurance (PH) • Paid US holidays • Paid Vacation and Sick Leaves