Digital Marketing Manager – Organic Growth

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Bikeleasing-Service Deutschland

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🏥 Healthcare

📦 Logistics

🍽️ Food & Beverage

Healthcare • Logistics • Food & Beverage

Bikeleasing-Service Deutschland is a company that specializes in providing bike leasing solutions for businesses, employees, and self-employed individuals. They organize comprehensive packages for leasing various types of bicycles, including e-bikes and pedelecs, emphasizing sustainable mobility, employee health, and cost savings. Bikeleasing offers insurance options and collaborates with over 6,800 partner dealers to ensure accessible and convenient service.

📋 Description

• Maintain and further develop central website pages, from product pages and landing pages to use-case pages • Iteratively optimize website pages based on conversion paths, search intent, and content gaps • Design and run A/B tests on page structure, messaging, CTA logic, internal linking, and friction reduction • Build topic and intent clusters for Bikeleasing and Probonio • Create and optimize organic content formats such as guides, glossary and explainer pages, and comparison content • Develop and manage an integrated content strategy including topic backlog, intent logic, content standards, and success criteria • Conceptualize lead assets such as whitepapers and webinars and coordinate their execution • Consistently repurpose content into website modules, organic formats, and sales-enablement materials • Work closely with Sales, Product, Data, and Automation teams • Drive organic growth and visibility for the Bikeleasing and Probonio brands in search engines, on the website, and within relevant target audiences

🎯 Requirements

• Minimum 5 years of proven experience in experimentally improving website performance through A/B testing • Able to cite concrete results and metrics from A/B tests • Minimum 5 years of experience optimizing websites in the organic search context (SEO + GEO) • Knowledge of how to measurably build visibility • Ability to derive content strategies in a data-driven and SEO-/GEO-led manner • Experience from audience analysis through to prioritization of topic areas • Fluent German at C2 level • Fluent English at C1 level • Ability to present complex content clearly and appropriately for target audiences • Operational experience in Paid Search or Paid Social is a plus but not required

🏖️ Benefits

• Maximum flexibility • Modern flexible working hours model • Workation policy • Open communication, honest feedback, and collaborative working relationships at eye level • Monthly €50 voucher of your choice via Probonio • Additional €60 annually for your birthday via Probonio • Strong pension plan insurance terms • Capital-forming benefits (vermögenswirksame Leistungen) • Option to lease up to two bicycles or e-bikes through the employer • Long-term career perspective