Earn Operations & User Growth Manager

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Logo of Binance

Binance

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products. • Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach. • Work closely with Product, Marketing, Customer Service, and KOL/Affiliate teams to ensure smooth product operations and effective campaign execution. • Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders. • Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets. • Track, analyze, and evaluate marketing campaigns and growth initiatives through data analysis, user insights, and feedback. • Support the team in managing VIP and institutional clients and help onboard more clients to Earn products. • Develop a strong understanding of Simple Earn mechanisms, especially Flexible Simple Earn and Loan products. • Stay up to date with market trends, competitor activities, and emerging opportunities in Earn and DeFi products.

🎯 Requirements

• Bachelor’s degree or above in Business, Finance, Marketing, Economics, or a related field. • Relevant experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, TradFi, or internet platforms. • Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and Lending/Borrowing mechanisms. • Proven ability to work effectively with cross-functional teams and external partners. • Strong analytical skills, with the ability to use data and user feedback to drive decisions and optimize performance. • Strong sense of responsibility, KPI and result oriented. • Excellent communication and stakeholder management skills, internally and with external token project partners. • Experience working with VIP or institutional clients is a plus. • Self-motivated, detail-oriented, and able to thrive in a fast-paced and high-pressure environment.

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