Recommendation Strategy Product Manager

🔥 5 minutes ago

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Analyze market & competitors and identify trends to optimize incentive mechanisms & campaigns; manage and leverage Marketing AI tools. • Build lifecycle recommendation & ad recommendation systems. • Design growth tools & incentive schemes; collaborate cross-functionally with operations, engineering, QA, and global teams.

🎯 Requirements

• Bachelor’s degree or above; 3+ years in growth strategy / recommendation algorithm product management; payment or crypto industry experience a strong plus. • Solid understanding of recommendation algorithms; proven experience in lifecycle recommendation, tag-based ad targeting, and 1:1 personalization; technical/algorithmic background preferred. • Strong Marketing AI & incentive strategy experience. • Proficient in data analysis, able to translate insights into actionable plans; fluent English for cross-functional global collaboration. • Data-driven, results-oriented, proactive, and accountable for business goals; thrive in a fast-paced environment.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)