User Growth Lead – Latam

🕒 May 20

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets. • Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems. • Identify new growth opportunities, untapped user personas, and emerging market trends. • Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition. • Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution. • Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized. • Drive cross-functional growth initiatives across multiple stakeholders and regional teams. • Organize and execute user growth campaigns, online/offline events, and ecosystem activations. • Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption. • Develop campaigns inspired by successful fintech growth models (e.g. ecosystem/channel-based acquisition similar to leading digital banks). • Create innovative acquisition channels and community-driven engagement programs. • Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics. • Use data insights, experimentation, and growth analytics to optimize campaign performance. • Establish reporting frameworks and continuously improve growth funnels through testing and iteration • Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems. • Explore strategic partnerships and platform collaborations to accelerate user growth. • Help define regional growth playbooks that can scale globally.

🎯 Requirements

• 5+ years of experience in user growth, growth marketing, product growth, or platform growth roles. • Strong understanding of user growth concepts, lifecycle management, and acquisition channels. • Experience in fintech, digital banking, crypto payments, crypto cards, or related financial ecosystems. • Proven experience launching and scaling growth campaigns with measurable business outcomes. • Strong analytical mindset with experience using data to drive decision-making. • Ability to work cross-functionally across Product, Marketing, Operations, and Business teams. • Entrepreneurial mindset with the ability to explore non-traditional growth opportunities and new customer segments. • Experience in LatAM markets is highly preferred. • Excellent project management and execution capabilities. • Experience in platform ecosystem growth or e-commerce growth strategies. • Familiarity with referral systems, partnership-led growth, and community-driven acquisition. • Experience working in high-growth startups or fintech environments. • Knowledge of crypto/web3 user behavior and payment ecosystems is a plus.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)