Account Strategist

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🔥 12 hours ago

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Blacksmith Agency

11 - 50 employees

Blacksmith Agency is a premium design agency. We utilize technology and an unmatched work ethic to bring results to you or your business.

📋 Description

• Lead strategy for all PPC and SEO clients across multiple industries. • Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals. • Build 90 day, 6 month, and annual growth roadmaps for clients. • Translate complex marketing recommendations into simple, clear explanations for executives. • Own client performance across Google Ads, Meta, Microsoft, and organic search channels. • Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities. • Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies. • Ensure KPI tracking, conversion attribution, and analytics accuracy. • Lead a blended team of full time and part time specialists across PPC and SEO. • Provide weekly direction and QA for campaign optimizations and deliverables. • Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned. • Standardize playbooks, processes, and best practices for the department. • Build and refine BSA’s marketing frameworks for PPC, SEO, landing pages, and reporting. • Establish internal marketing dashboards and KPI scorecards. • Identify capacity limits, hiring needs, and training gaps. • Contribute to productizing BSA’s marketing offerings so AEs can ramp faster and sell more consistently. • Present monthly and quarterly performance summaries to clients. • Oversee reporting accuracy and insights delivered by the PM or specialists. • Hold weekly 1:1s with the execution team and run a weekly marketing standup.

🎯 Requirements

• 4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy. • Strong experience managing both paid and organic channels concurrently. • Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization. • Ability to create and articulate strategic recommendations to clients and AEs. • Demonstrated ability to oversee execution teams and manage deliverable quality. • Strong analytical skills and the ability to diagnose performance issues quickly.

🏖️ Benefits

• Remote work options

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