Director of Demand Generation

🔥 1 minute ago

🇮🇳 India – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Build and own the company’s B2B demand generation strategy • Define priority segments and buyer profiles • Determine channel and campaign investment priorities • Establish targets for qualified meetings, opportunities, pipeline, and revenue • Lead segmentation, reactivation, and nurturing of the existing CRM database • Build differentiated journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts • Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting • Analyze campaigns, messages, audiences, offers, and commercial outcomes • Eliminate campaigns producing strong surface metrics but weak revenue • Turn proprietary data, client results, market insight, and founder expertise into B2B content • Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns • Align marketing with setter and sales teams • Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality • Work with the Founder and VP of Sales to align marketing with target brands • Build a major commercial function and potentially assume broader revenue marketing and B2B growth ownership

🎯 Requirements

• Significant experience in B2B demand generation, revenue marketing, or growth marketing • Experience generating pipeline from U.S. or international enterprise buyers • Strong understanding of CRM, lifecycle marketing, and marketing automation • Experience working closely with setters, SDRs, account executives, or closers • Evidence of measurable pipeline and revenue impact • Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries • Strong written communication and analytical ability • Experience managing small teams, contractors, or cross-functional execution • Ability to connect CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment into one system • Strategic and hands-on approach to diagnosing funnels, writing campaign briefs, reviewing messaging, inspecting CRM workflows, analyzing performance, and managing execution • Comfort operating in a fast-moving environment with incomplete information • Ability and willingness to use AI for research, analysis, content production, personalization, and campaign execution • Ownership mindset focused on revenue results

🏖️ Benefits

• Performance bonus and equity included in total compensation • Fully remote work • Global/distributed team infrastructure • Freedom to redesign the demand generation system and introduce new channels • Opportunity to use AI throughout the organization • Ability to build a lean team around high-impact opportunities • Direct access to the Founder and sales leadership • Opportunity for broader ownership of revenue marketing and B2B growth