Performance Marketing Specialist

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September 20

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Boast

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Finance • Fintech • SaaS

Boast is a leading provider of R&D tax credit solutions, combining technical and R&D tax expertise with AI technology to simplify claim preparation and maximize returns. Trusted by over 1000 companies across North America, Boast helps businesses identify and claim innovation capital efficiently through their secure, AI-driven platform. With a focus on SR&ED and R&D tax credits, Boast offers a holistic approach that reduces audit risks and client time commitment while ensuring peace of mind during audits if they occur. The company aims to streamline the process of claiming R&D tax credits, allowing companies to focus on innovation without the stress of audits.

51 - 200 employees

💸 Finance

💳 Fintech

☁️ SaaS

💰 Debt Financing on 2021-02

📋 Description

• Partner with Head of Marketing and Sales to design and implement lead generation and demand strategies • Build awareness and engagement with target B2B tech audiences across digital channels • Collaborate with content and event teams to deliver promotional assets aligned with the buyer’s journey • Create targeted email workflows using advanced segmentation, automation, and personalization to nurture leads • Manage Salesforce Account Engagement (Pardot) and Salesforce CRM for lead nurturing, scoring, and segmentation • Plan, launch, and optimize paid media and SEM campaigns across Google Ads, LinkedIn, Facebook, YouTube, and emerging platforms • Execute PPC strategies, test creative/keywords/landing pages, and maximize ROI • Develop paid social and retargeting campaigns across LinkedIn, Facebook, TikTok, YouTube, and X/Twitter • Support customer retention and win-back campaigns to improve customer lifetime value and revenue growth • Leverage GA4, Looker Studio, and Salesforce dashboards to monitor traffic, pipeline metrics, and campaign ROI • Track and analyze KPIs (CPL, CPA, CTR, SQLs, ROAS) and provide actionable recommendations • Maintain tracking infrastructure (GTM, UTMs, conversion pixels) • Work cross-functionally with sales, product, client delivery, and marketing teams and present campaign insights to stakeholders and senior management

🎯 Requirements

• 3–5 years in demand generation/performance marketing, ideally in B2B tech • Proficiency with Salesforce Account Engagement (Pardot) and Salesforce CRM • Proficiency with GA4 (certification preferred) and Looker Studio • Experience with major paid media platforms (Google Ads, LinkedIn, Facebook, YouTube, TikTok, X/Twitter) • Strong data analysis and optimization mindset • Clear, confident communicator with strong presentation skills • Ability to develop innovative, test-and-learn campaign strategies • Experience with marketing automation, lead nurturing, scoring, and segmentation • Experience managing tracking infrastructure (GTM, UTMs, conversion pixels) • Preferred: Direct B2B tech marketing experience with complex products or services • Preferred: Project management skills and ability to juggle multiple deadlines • Preferred: Knowledge of Account-Based Marketing (ABM) tools such as 6sense • Preferred: Familiarity with AI applications in marketing operations • Commitment to continuous learning and staying ahead of digital trends

🏖️ Benefits

• Remote work (Vancouver, Toronto, Canada)