Outreach Marketing Specialist

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🔥 7 minutes ago

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BOLD

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🎯 Recruiter

👥 HR Tech

☁️ SaaS

Recruitment • HR Tech • SaaS

BOLD is a technology company that builds AI-powered career tools and platforms for job seekers, offering resume and cover letter builders, job search sites, networking platforms, and career productivity solutions. Its products and research leverage machine learning, UX research, and strong security practices to help individuals find jobs, improve career outcomes, and navigate career transitions globally.

📋 Description

• Own and direct the PR and outreach calendar in Spain and Brazil, aligning with SEO and marketing objectives • Write, edit, and pitch press releases, guides, surveys, and expert-driven content to Spanish and Brazilian journalists and industry websites • Develop and foster relationships with key Spanish/Brazilian reporters, bloggers, and influencers to secure earned media coverage • Translate and adapt US-based Digital PR content for the Spanish/Brazilian audience, tailoring messaging to local media and cultural context • Proactively identify PR opportunities based on market trends, competitor activity, and industry insights • Execute targeted outreach campaigns that generate press coverage and authoritative backlinks • Balance Digital PR campaigns and traditional link-building to maximize visibility and impact • Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links • Track outreach success rates, backlink acquisition, and press coverage • Deliver regular reporting on earned media wins and link performance, with insights for optimization • Provide quarterly performance reports with actionable recommendations

🎯 Requirements

• 3+ years of media relations experience • Proficiency in Spanish, Portuguese, and English • Deep understanding of the Spanish/Brazilian media landscape, PR trends, and best practices • Strong writing, editing, and research skills, with attention to detail • Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs • Ability to thrive independently in a fast-paced, deadline-driven environment

🏖️ Benefits

• Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD) • Mental health support and resources • Multisport Plus card (individual package, 100% paid by BOLD) • Udemy Business access • 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role) • Flexible work hours (Each team has their own working habits and obligatory meetings) • Workation (up to 10 working days a year within EEA) • Equity in Company • Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan • Home office reimbursement (one-time equipment purchase, internet reimbursement) • Benefits cafeteria platform