Regional Manager

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🔥 12 hours ago

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Logo of Bonterra Organic Estates | Viña Concha y Toro USA

Bonterra Organic Estates | Viña Concha y Toro USA

201 - 500 employees

Founded 1968

👥 B2C

🤝 B2B

🌾 Agriculture

B2C • B2B • Agriculture

Bonterra Organic Estates | Viña Concha y Toro USA is a U. S. -based wine company and part of global winery Viña Concha y Toro. It markets and imports multi-origin wines — notably from Chile and Argentina — and operates Bonterra Organic Estates, a California winery that emphasizes certified organic viticulture and sustainability. As a Certified B Corporation, the company highlights social and environmental impact, offering a portfolio that ranges from everyday to premium wines while focusing on responsible farming and business practices.

📋 Description

• Responsible for overseeing business performance within an assigned state or group of states and ensuring the achievement of the regional business plan. • This role has direct people leadership responsibilities and drives results through coordination, influence, and collaboration with cross functional teams and distributor partners. • The role is also accountable for ensuring full adherence to VCTUSA’s established ‘Ways of Working’, including company standards, processes, and compliance expectations. • Manage state-level depletions, KPIs, and distributor targets. • Conduct monthly performance reviews with key distributor teams. • Manage monthly work-withs, market visits and key-selling activities. • Build and execute state-level road maps (i.e., programming/activity calendars). • Manage relationship with key state distributor personnel. • Monitor pricing accuracy, inventory health, and forecast inputs. • Ensure district manager(s) performance aligns with region strategy and goals. • Annual Business Planning Accountable to plan performance within assigned state(s). • Conduct weekly/monthly performance updates with state distributor leadership around active monthly programs and key initiatives. • Shipments accountable for inventory management within assigned region ensuring Days of Inventory on Hand (DOH) and DOO remain within targeted guidelines. • Depletions accountable for execution of chain/brand programs within assigned region. • Accountable for Luxury Brand Collection execution. • Budget Management Ensure all brand spending for assigned region remains within annual budget. • Responsible for submitting discretionary spending requests in accordance with policy. • Ensure state distributor banks are being targeted to highest ROI activities. • Monthly meeting with Sales Operations to review YTD budget performance. • Distributor Management Distributor relationship priorities include: Market Leads State VPs State EVP (monthly and quarterly meetings) State Business/Portfolio Managers Chain Leads. • Facilitate monthly performance review meetings and QBRs. • Coordinate surveys around key selling periods. • Conduct monthly meeting with portfolio managers to review pricing, programming and inventory. • Market Impact Present in market 60%-70% of time. Team development, business reviews and key distributor meetings. • Cultivate relationships with key account buyers and ensure execution of focus programs. • Regional/local chain development. Monthly/quarterly market audits and program compliance.

🎯 Requirements

• Bachelor’s Degree in Business/Marketing or related field plus a minimum five years progressive sales experience in wine and spirits, beverage alcohol (or relevant CPG) industry, or equivalent combination education/experience. • Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade. • Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats. • Demonstrated success in developing and managing distributor partnerships to maximize results and achieve mutual goals. • Proven leadership and motivational skills with a track record of mentoring and developing sales talent. • Strong knowledge of off-premise and chain execution levers (pricing, promotions, merchandising) and comfort leading account strategies. • Practical selling experience in food and beverage industry with meaningful distributor management exposure. • Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and related industry knowledge. • Strong verbal and written communicator with strong public speaking and presentation skills. • Excellent interpersonal skills with the highest level of integrity. • Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel. • Valid Driver’s License and the ability to be insured; willingness to spend significant time traveling in-market. • Overnight travel approximately 15% - 20% of time; weekend and evening work as required. • Travel throughout region required.

🏖️ Benefits

• First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Short and Long-Term Disability, paid vacation, sick leave and company holidays. • Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees. • Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO). • We offer many employee-focused health, wellness, training and safety-related programs as well as scholarship opportunities for dependents.

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