Performance Marketing Manager

🔥 20 hours ago

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BoomPop

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🏪 Marketplace

💰 $14M Series A on 2022-11

B2B • Events • Marketplace

BoomPop is a company focused on supporting small businesses by offering a platform for virtual events and event planning services. They partner with over 100 small businesses, with 95% of their hosts being small businesses of 10 people or less. BoomPop emphasizes cause-driven initiatives, supporting sustainability, women-owned, and minority-owned businesses. Their services include full-service event planning, rush planning, AI-powered event assistance, guest management, and curated pre-built events. BoomPop's platform has helped small businesses earn significant revenue by hosting virtual events, particularly during the pandemic. They are committed to high data security standards and offer budget estimation tools and city guides to facilitate event organization.

📋 Description

• Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and more. • Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency. • Design and execute experiments across targeting, creative, landing pages, and offers. • Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact. • Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools. • Continuously refine audience strategy for our ICP. • Report on performance clearly and regularly, translating data into actionable insights. • Drive qualified traffic into BoomPop’s self-serve product funnel, optimizing paid campaigns for account creation and activation — not just form fills. • Identify signals that indicate when a prospect is ready for full-service engagement and align with Sales accordingly. • Own Meta paid social strategy — with a primary focus on improving lead quality and brand presence, not just volume. • Continuously audit audience targeting, creative, and funnel alignment to improve MQL-to-SQL conversion.

🎯 Requirements

• 3–5 years of experience in performance marketing or demand generation roles on growth-focused marketing teams. • Hands-on experience managing multi-million dollar paid media budgets. • Proven track record driving MQLs, SQLs, and revenue in a B2B SaaS environment. • Deep experience with paid platforms (Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads). • Strong analytical skills with the ability to connect spend to revenue outcomes. • Experience marketing into a PLG or self-serve product model — specifically driving qualified account creation and activation through paid channels, not just top-of-funnel lead volume. • Nice to have: familiarity with the travel, events, or group experiences industry.

🏖️ Benefits

• Competitive salary + equity, with tons of room for career growth • Company sponsored 401(k) • Generous PTO • Paid parental leave • Flexibility to work from anywhere • Amazing annual team-wide and department offsites • World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered • $50/month phone stipend • Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.