Senior Brand Manager

🕒 April 6

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Botanic Tonics

WebsiteLinkedInAll Job Openings

201 - 500 employees

🧘 Wellness

🛒 Retail

👥 B2C

💰 Pre Seed Round on 2021-08

Wellness • Retail • B2C

Botanic Tonics is a company that offers a range of feel-good tonics and supplements crafted with botanicals sourced from the South Pacific and Southeast Asia. Their products incorporate ingredients like kava root, kratom, kola nut, rhodiola, and lion’s mane. Botanic Tonics aims to provide a state of relaxed alertness, enhancing mood, focus, and clean energy. The products are marketed as vegan, lab-tested, and kosher certified, and are made in an FDA-registered facility. Mainly, they are used to enhance productivity, focus, mood, and energy without the use of caffeine or alcohol.

📋 Description

• Partner with Creative and Integrated Marketing teams to develop best-in-class campaigns that drive awareness, trial, and velocity • Develop clear, actionable creative briefs for promotional and educational initiatives • Support campaign development with consumer insights, inspiration boards, and asset direction (Figma) • Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints • Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership • Serve as a key point of contact for external agency partners (e.g., Neo) • Provide strategic direction on creative performance, including refresh cycles and new channel opportunities • Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks • Drive continuous improvement through data-informed testing and iteration • Own reporting on Marketing KPIs, learnings, and optimization strategies • Develop and execute email marketing strategy, including: • Campaign calendars and send cadence • Audience segmentation and targeting • Messaging frameworks and content themes • Partner with Creative to deliver compelling promotional and educational campaigns • Monitor performance and optimize for engagement, conversion, and retention • Identify, source, and onboard influencers, ambassadors, and strategic partners • Support social media and influencer strategy development • Track partnership deliverables and ensure execution against agreements • Support community engagement initiatives, including emerging channels like Reddit • Support paid and organic strategies to reintroduce and educate audiences on Reddit • Own marketing project timelines, budgets, and deliverables • Prepare and present business performance reports and insights to stakeholders • Partner cross-functionally across: Creative, Performance Marketing, PR & Communications, Social & Influencer, Field & Activations • Ensure seamless execution from strategy → creative → launch → optimization

🎯 Requirements

• Undergraduate degree required; MBA highly preferred • 6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred) • Proven track record of driving brand growth in a high-growth or disruptive environment • Experience working with agencies and cross-functional teams

🏖️ Benefits

• Comprehensive Medical, Dental and Vision Plans • 401k Match • Family Leave • PTO & Paid Holiday Schedule