Lead Analyst – Growth

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🕒 5 days ago

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Logo of Branch International

Branch International

51 - 200 employees

Founded 2015

💳 Fintech

👥 B2C

💸 Finance

Fintech • B2C • Finance

Branch International is a fintech company that is revolutionizing the financial services landscape in emerging markets, particularly across Africa and India. The company offers a popular finance app that provides digital banking products such as instant loans, money transfers, bill payments, and high-yield investments and savings. Branch enables seamless transactions and financial freedom through a smartphone-based platform, bypassing traditional banking hurdles. The Branch wallet allows for easy sending and receiving of funds, while Branch debit cards facilitate reliable payments and ATM withdrawals. The company is committed to providing fair access and empowering customers to make their money work harder with user-friendly mobile services driven by machine learning.

📋 Description

• Define and own the growth metrics framework (acquisition, activation, retention, monetization) • Identify key levers across the funnel and prioritize high-impact opportunities • Partner with leadership to translate business goals into measurable growth plans • Build and standardize A/B testing and experimentation frameworks across Product and Marketing • Drive hypothesis generation, prioritization, and impact measurement • Ensure learnings are systematized and reused across teams • Own end-to-end funnel visibility across marketing → onboarding → engagement → conversion • Identify drop-offs, inefficiencies, and hidden constraints in the user journey • Drive deep dives on key metrics (CAC, LTV, conversion rates, retention cohorts) • Manage and mentor Product and Marketing Analysts • Set analytical standards, review outputs, and ensure high-quality insights • Act as a strategic partner to Product, Marketing, Credit, and Business teams • Influence roadmap decisions using data-backed insights • Align stakeholders on priorities using clear storytelling and trade-offs • Ensure robust, scalable dashboards and reporting for growth metrics • Drive improvements in data quality, tracking, and instrumentation • Move the org towards near real-time decisioning where needed

🎯 Requirements

• 7+ years in analytics, with strong exposure to growth/product/marketing analytics • Experience in consumer tech / fintech / high-growth startups • Prior experience managing analysts and leading projects end-to-end • Prior experience of scaling analytics functions • Strong SQL + Python skills • Ability to move from data → insight → business action • Leading strategic projects end to end (Ideation to execution to impact measurement) • High ownership — thinks like a business owner, not just an analyst • Structured thinking with strong prioritization ability • Comfortable with ambiguity and fast-paced environments • Strong communication — can influence senior stakeholders

🏖️ Benefits

• Competitive salary and equity package • Fast-paced, collaborative, and high-autonomy work culture • Hybrid work setup designed for flexibility and work-life balance • Fully paid group medical insurance and personal accident insurance • Generous paid time off, plus company-declared public holidays • Fully paid parental leave for fathers and non-birthing parents (12 weeks), in addition to 26 weeks of statutory maternity leave • Monthly WFH stipend, along with a one-time home office setup budget • $500 annual professional development budget • Quarterly social meet-ups and sponsored monthly team lunches

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